Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.
About Craig Corbett
More From Craig Corbett
Technology has made every aspect of business easier -- except one: making a human connection with your customer.
In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Here is how to put together a conference where attendees get a ton of value out of it.
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
Network all you want, but success these days is determined by ROI.
The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Finding an investor is potentially a life or death moment for your company. To survive you must prepare.
Gaining media coverage is an important step in scaling your company.
Small Business Heroes
You can maximize exposure by promoting your media coverage by following these four steps.
Launching a Business
All the time and energy you invested will fall short if this isn't done right.
Learn what Hollywood knows about developing a social profile to improve your chances of success.
To get noticed, match your great product with an eye-grabbing narrative.
In dating and media relations alike, small gestures can go a long way.
Your success will come down to the innovation, individuality and importance of the big mission that you share.