Craig Corbett

Craig Corbett

Senior Writer for Publicize

Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.

http://publicize.co

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Meaningful Conversations Will Keep Your Clients Coming Back for More

Technology has made every aspect of business easier -- except one: making a human connection with your customer.

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

4 Ways to Organize a Conference That's More Than Just Networking

Here is how to put together a conference where attendees get a ton of value out of it.

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.

Making Your Pitch for VC Funding Means Facing a Very Tough Crowd

Finding an investor is potentially a life or death moment for your company. To survive you must prepare.

Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.

5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd

Your success will come down to the innovation, individuality and importance of the big mission that you share.

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