Senior Writer for Publicize
Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.
Technology has made every aspect of business easier -- except one: making a human connection with your customer.
In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Here is how to put together a conference where attendees get a ton of value out of it.
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
Network all you want, but success these days is determined by ROI.