Craig Corbett

Bio

Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.

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Latest

Collaboration

Meaningful Conversations Will Keep Your Clients Coming Back for More

Technology has made every aspect of business easier -- except one: making a human connection with your customer.

Leadership

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Growing a Business

4 Ways to Organize a Conference That's More Than Just Networking

Here is how to put together a conference where attendees get a ton of value out of it.

Marketing

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.