Senior Writer for Publicize
Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.
Finding an investor is potentially a life or death moment for your company. To survive you must prepare.
It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.
Gaining media coverage is an important step in scaling your company.
You can maximize exposure by promoting your media coverage by following these four steps.
Launching a Business
All the time and energy you invested will fall short if this isn't done right.
Learn what Hollywood knows about developing a social profile to improve your chances of success.
To get noticed, match your great product with an eye-grabbing narrative.
In dating and media relations alike, small gestures can go a long way.
Make More Happen
Your success will come down to the innovation, individuality and importance of the big mission that you share.
Make creating content a shared experience and getting media coverage a shared achievement.
Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.