Craig Corbett

Craig Corbett

Senior Writer for Publicize

Craig Corbett is a senior writer at Publicize, a startup aiming to change the way companies approach PR.

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook
Company values

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
4 Ways to Organize a Conference That's More Than Just Networking
Conferences

4 Ways to Organize a Conference That's More Than Just Networking

Here is how to put together a conference where attendees get a ton of value out of it.
3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS
SaaS

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences
Networking

Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences

Network all you want, but success these days is determined by ROI.
Rise of the Content Machines: How Blogs Became a Secret Weapon
Content Marketing

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Making Your Pitch for VC Funding Means Facing a Very Tough Crowd
VC Funding

Making Your Pitch for VC Funding Means Facing a Very Tough Crowd

Finding an investor is potentially a life or death moment for your company. To survive you must prepare.
Putting Your Spirit Into Ghostwritten Work
Ghostwriting

Putting Your Spirit Into Ghostwritten Work

It's fine to hire a ghostwriter to tell your story, but make sure your voice isn't left out.
Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission
Media Coverage

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.
How to Run a Victory Lap That Amplifies Your Media Coverage
Media Coverage

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.
Here's the Tech Toolkit You Need to Maximize Results Before, During and After Launch
Launching a Business

Here's the Tech Toolkit You Need to Maximize Results Before, During and After Launch

All the time and energy you invested will fall short if this isn't done right.
What Hollywood Can Teach Entrepreneurs About Life in the Spotlight
Profiles

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Media Relations

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd
Take It From The Pros

5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd

Your success will come down to the innovation, individuality and importance of the big mission that you share.
Create Brilliant Content by Harnessing the Collective Genius of Your Team
Content Strategy

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
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