More From Craig Corbett
Make creating content a shared experience and getting media coverage a shared achievement.
Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
You don't need to write the five-figure check to sign up for professional PR services.
That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.