Craig Corbett

Craig Corbett

Senior Writer for Publicize

More From Craig Corbett

Content Strategy

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
Writing

From 'the Horse's Mouth': What Editor Feedback Can Teach You

Always be graceful in response to criticism or a rejection, even if you're not feeling it.
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Content Marketing

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Public Relations

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Blogging

4 Tips on Writing Guest Articles Without Ruffling Editors' Feathers

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.
Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.