Join our Waitlist for Expert Advice!

How Predictive Analytics Can Help Your Business See the Future (Infographic) An investment in predictive analytics may give your business the competitive advantage it needs.

By Emily Conklin

Opinions expressed by Entrepreneur contributors are their own.

Hero Images | Getty Images

Your customers are supplying you with data that can help you predict the future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs.

Related: How Blockchain Is Creating a New Future for Digital Marketing

While this is not a new concept, the widespread availability of predictive tools and the exploding arena of digital marketing has given these analytics renewed relevance. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday's problems behind and focus on growth to come.

Check out the infographic below from Digital Marketing Philippines to find out more about how predictive analytics can work for you.

Emily Conklin

Reporting Intern

Emily Conklin is a reporting intern at Entrepreneur.com. She is currently a sophomore at New York University pursuing a double major in journalism and urban design & architecture studies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Business News

Hybrid Workers Were Put to the Test Against Fully In-Office Employees — Here's Who Came Out On Top

Productivity barely changed whether employees were in the office or not. However, hybrid workers reported better job satisfaction than in-office workers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Gen Z Is Rejecting Office Jobs Due to Commuting and Clothing Costs, a New Study Finds

Workers who go into the office spend thousands more a year than those who don't — and Gen Z is already over it.