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Founder and CEO of OceanX
Georg Richter is founder and CEO of OceanX, which is reinventing the membership economy by transforming customer-brand interactions and providing a powerful engine for subscriptions. Georg specializes in implementing next-generation technologies and innovative technology solutions that transform industries.
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Amazon's scale and distribution capabilities mean it has the basics covered but customers want more than just the basics.
Each lost subscriber represents a substantial loss in revenue, so it's critical to fight for every customer. Here's how to build the right mindset and toolbox to fight churn -- both voluntary and involuntary -- and boost your subscription membership numbers.
Working with knowledgeable people in the subscription space who know the ins and outs of the model with help you get a leg up on the competition.
Box delivery itself isn't what's thrilling customers. Brands' complete customer focus and personalization is what drives great experiences and innovations.
Like Stitch Fix and Dollar Shave Club, you'll need to deliver in three main areas in order execute your breakthrough subscription concept.
A subscription program's success depends on finding and using data to ensure it's well-designed and efficiently run
After you see measurable success with customers, it's time to kick into high gear. Here's how to accelerate past the tricky 15,000-subscriber mark.
Guided choice takes the guesswork out of decision-making and instills a sense of belonging. How? Try these tips on for size.
Subscriptions will always require a little input from customers -- at least, until we learn how to read their minds.
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