Building a Business
Getting Into Subscription Ecommerce? Don’t Try to Be Amazon
Amazon's scale and distribution capabilities mean it has the basics covered but customers want more than just the basics.
Georg Richter is founder and CEO of OceanX, which is reinventing the membership economy by transforming customer-brand interactions and providing a powerful engine for subscriptions. Georg specializes in implementing next-generation technologies and innovative technology solutions that transform industries.
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More From Georg Richter
Building a Business
Looking for Subscription Retail Success? Cut Your Churn Rate
Each lost subscriber represents a substantial loss in revenue, so it's critical to fight for every customer. Here's how to build the right mindset and toolbox to fight churn -- both voluntary and involuntary -- and boost your subscription membership numbers.
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Are You Making These Subscription Commerce Mistakes?
Working with knowledgeable people in the subscription space who know the ins and outs of the model with help you get a leg up on the competition.
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Novelty Is No Longer the Driving Force Behind the Subscription Box. Here’s What Is.
Box delivery itself isn't what's thrilling customers. Brands' complete customer focus and personalization is what drives great experiences and innovations.
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This Is What It Takes to Be a Subscription Industry Standout
Like Stitch Fix and Dollar Shave Club, you'll need to deliver in three main areas in order execute your breakthrough subscription concept.
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So Your Subscription Box Is Successful – Here’s What to Do Next
After you see measurable success with customers, it's time to kick into high gear. Here's how to accelerate past the tricky 15,000-subscriber mark.
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Trend Alert: Apparel Subscriptions Are Here to Stay
Guided choice takes the guesswork out of decision-making and instills a sense of belonging. How? Try these tips on for size.
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How to Give Your Subscribers an ‘Ease of Ordering’
Subscriptions will always require a little input from customers -- at least, until we learn how to read their minds.
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How to Use Data to Stem the Tide of High Churn
Sophisticated subscription models employ deep analytics to navigate the difference between profit and loss.
