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News and Articles About Analytics
Looking to Use Big Data? Ask These 4 Questions.
Big data doesn't have to be scary; businesses just need to ask the right questions.
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
Why Business That Use 'Big Data' Make More Money (Infographic)
You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
Microsoft Nails All But 4 of 24 Oscar Predictions
And the statue for best data-driven Academy Award predictions goes to...Bing.
Kim Lachance Shandrow
5 Tools for Downloading and Analyzing Twitter Data
There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
News and trends
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game
The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.
4 Marketing Analytics Tools That Are Shaping the Industry
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Startups take to the cloud naturally but large, established companies are making the move methodically.
How to Equip Yourself for the Data-Driven Future
Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Social Media Marketing
4 Free Must-Use Analytics Tools for Social-Media Marketers
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
6 Must-Have Tools to Boost Your Social-Media Productivity
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
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