Analytics

The Results-Driven Approach to Blogging
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Brian Honigman
SurveyMonkey Expands Business Into Paid Analytic Services
Analytics

SurveyMonkey Expands Business Into Paid Analytic Services

The idea is to help companies better understand their customers.
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
Everything You Need to Know About Setting Up Your Company Page on LinkedIn
Linkedin

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
Ted Prodromou
4 Signs Your Startup Has Officially Matured Into an Established Enterprise
Growth Strategies

4 Signs Your Startup Has Officially Matured Into an Established Enterprise

While every business begins its life as a startup, here's how to determine that you're on the growth path.
John Boitnott
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Dane Atkinson
Your Data Needs Regular Health Checkups, Too
Data Analysis

Your Data Needs Regular Health Checkups, Too

Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.
Asha Saxena
Looking to Use Big Data? Ask These 4 Questions.
Big Data

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.
Dan Newman
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
Instagram

Flying Blind: How Instagram Measured Success In the Pre-Analytics Era

A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
John Rampton
Why Business That Use 'Big Data' Make More Money (Infographic)
Infographics

Why Business That Use 'Big Data' Make More Money (Infographic)

You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
Catherine Clifford
Microsoft Nails All But 4 of 24 Oscar Predictions
Oscars

Microsoft Nails All But 4 of 24 Oscar Predictions

And the statue for best data-driven Academy Award predictions goes to...Bing.
Kim Lachance Shandrow
5 Tools for Downloading and Analyzing Twitter Data
Twitter Marketing

5 Tools for Downloading and Analyzing Twitter Data

There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Ann Smarty
10 Questions to Ask When Collecting Customer Data
News and trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game
Big Data

Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.
Catherine Clifford

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.

 
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