Analytics

News and Articles About Analytics

How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
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Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success
Hiring Employees

Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success

Here are five factors to consider when collecting and analyzing information about your company and the workforce at large.
Andre Lavoie
Defining Problems: The Most Important Business Skill You've Never Been Taught
Leadership

Defining Problems: The Most Important Business Skill You've Never Been Taught

Fundamental critical thinking is essential in business, and life, but is seldom seen on a college curriculum. Happily, it's something you can figure out.
Michael Cooper
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A Day in the Life of a Kickstarter Creator
Crowdfunding

A Day in the Life of a Kickstarter Creator

Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
Sally Outlaw
Why You Should Measure Backward, Not Forward
Data Analysis

Why You Should Measure Backward, Not Forward

We set goals. We plan milestones for our progress. Basically, we try to predict the future. But there can be more value in evaluating the past. Here's why.
James Clear
5 Dashboards for the Data Every Business Needs to Track
Analytics

5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
Rohan Ayyar
7 Tips for Startups to Engineer Traction and See Big Growth
Growth Strategies

7 Tips for Startups to Engineer Traction and See Big Growth

You're only as good as the number of people using and, more importantly, paying for what you built.
Armando Biondi
Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company
Amazon

Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.
David Selinger
11 Helpful Tools for Every Step of Building a Mobile App
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Rahul Varshneya
6 Ways to Retain Ecommerce Customers
Coaches Corner

6 Ways to Retain Ecommerce Customers

These strategies can help you keep customers coming back.
Benjamin Kabin
Analytics Offers a View Into How Customers Experience Your Product
Analytics

Analytics Offers a View Into How Customers Experience Your Product

Here's the roadmap a data company uses when advising their customers how to utilize their numbers.
Peter Reinhardt
To Better Help Businesses, Pinterest Unveils Improved Analytics Platform
Pinterest

To Better Help Businesses, Pinterest Unveils Improved Analytics Platform

The photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
Wendy Frink
Why Small Businesses Actually Have the Big-Data Advantage
Big Data

Why Small Businesses Actually Have the Big-Data Advantage

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Dan Yoo
Square Rolls Out New Analytics Suite
Mobile Payments

Square Rolls Out New Analytics Suite

Staying competitive following Amazon's announcement of its first mobile card reader, Square unveils new features.
Nina Zipkin