Analytics

News and Articles About Analytics

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
How to Tell if Your Social Media Efforts Are Paying Off

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
11 Advanced Pinterest Tips and Tricks

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Data Isn't Just for the Big Guys Anymore

Data Isn't Just for the Big Guys Anymore

The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Look Out Startups, 2014 is About Results, Not Buzz

Look Out Startups, 2014 is About Results, Not Buzz

Companies may have been able to get ahead before with cool ideas -- but not anymore.
6 Ways to Master SEO Without Google Analytics

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Move Over Big Data -- Here Comes 'Fast' Data

Move Over Big Data -- Here Comes 'Fast' Data

Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
3 Ways Companies Can Better Use Big Data in 2014

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Fast Facts on Apple's Recent Buying Spree

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
10 Questions to Ask When Measuring Your Social Media ROI

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Tracking Customers Beyond Google Analytics

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?

Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?

Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Analytics Platform Focuses on the Only Stat That Matters: Revenue

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Launching Today: Silicon Valley Venture Fund for Big Data Startups

Launching Today: Silicon Valley Venture Fund for Big Data Startups

Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
What Self-Service Business Intelligence Is and How to Use It

What Self-Service Business Intelligence Is and How to Use It

This powerful form of analytics can make your business look smarter.
If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
Can Entrepreneurship Be Taught?

Can Entrepreneurship Be Taught?

A lean startup, as envisioned by Eric Ries, is about building an organization based on learning as the unit of progress in lieu of manufactured goods.
Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Understand more about how effective your website is with these useful tools.

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