News and Articles About Analytics
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Cognitive, artificial intelligence is moving into e-commerce.
A newly published paper says geo-tagged tweets can assist in the prediction of crime.
What does each do, and what are pros and cons of each approach?
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Examine patterns in customers' behavior to score purchases from them once again.
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Going forward, your marketing department should look more like your IT department.
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.
What business owners need to know about gathering, using and protecting customer information.
Companies may have been able to get ahead before with cool ideas -- but not anymore.
While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
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