Analytics

News and Articles About Analytics

Looking to Use Big Data? Ask These 4 Questions.
Big Data

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.
Dan Newman
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
Instagram

Flying Blind: How Instagram Measured Success In the Pre-Analytics Era

A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
John Rampton
Why Business That Use 'Big Data' Make More Money (Infographic)
Infographics

Why Business That Use 'Big Data' Make More Money (Infographic)

You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
Catherine Clifford
Microsoft Nails All But 4 of 24 Oscar Predictions
Oscars

Microsoft Nails All But 4 of 24 Oscar Predictions

And the statue for best data-driven Academy Award predictions goes to...Bing.
Kim Lachance Shandrow
5 Tools for Downloading and Analyzing Twitter Data
Twitter Marketing

5 Tools for Downloading and Analyzing Twitter Data

There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Ann Smarty
10 Questions to Ask When Collecting Customer Data
News and trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game
Big Data

Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.
Catherine Clifford
4 Marketing Analytics Tools That Are Shaping the Industry
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Big Data

Facts and Myths of Business and Big Data in the Cloud (Infographic)

Startups take to the cloud naturally but large, established companies are making the move methodically.
Prat Moghe
How to Equip Yourself for the Data-Driven Future
Technology

How to Equip Yourself for the Data-Driven Future

Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Asha Saxena
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Drew Hendricks
6 Must-Have Tools to Boost Your Social-Media Productivity
Productivity

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Pooja Lohana
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson