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Today's Most Read
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News and Articles About Analytics
4 Marketing Analytics Tools That Are Shaping the Industry
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Startups take to the cloud naturally but large, established companies are making the move methodically.
How to Equip Yourself for the Data-Driven Future
Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Social Media Marketing
4 Free Must-Use Analytics Tools for Social-Media Marketers
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
6 Must-Have Tools to Boost Your Social-Media Productivity
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
3 Marketing Tactics to Avoid Next Year
Here instead are some worthy approaches to take for your promotional efforts in 2015.
How to Use Twitter Analytics to Help You Tweet Better
Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
4 Ways to Cut Down on the Hidden Costs of Sales
Empower your salespeople by giving them the tools they need and removing the distractions they don't.
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
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