News and Articles About Analytics
Going forward, your marketing department should look more like your IT department.
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.
What business owners need to know about gathering, using and protecting customer information.
Companies may have been able to get ahead before with cool ideas -- but not anymore.
While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Expert advice on how to gauge the success of your social media marketing efforts.
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
This powerful form of analytics can make your business look smarter.
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
A lean startup, as envisioned by Eric Ries, is about building an organization based on learning as the unit of progress in lieu of manufactured goods.
Understand more about how effective your website is with these useful tools.