Analytics

News and Articles About Analytics

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.

Twitter Geeks Out on Data, Acquires Gnip

Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.

Big Data Isn't Just For Big Businesses Anymore

With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.

Data Isn't Just for the Big Guys Anymore

The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.

Look Out Startups, 2014 is About Results, Not Buzz

Companies may have been able to get ahead before with cool ideas -- but not anymore.

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.

Move Over Big Data -- Here Comes 'Fast' Data

Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.

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