Baby Boomers: Page 5
Why CEOs Should Be Worried About the Generation Gap
For the first time in history, CEOs are having to manage up to five generations within their workforce.
3 Ways Technology Both Widens and Bridges the Generational Divide at Work
Could your mom explain what you really do at work?
Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.
You may be surprised at how digitally savvy boomers and Gen-Xers really are.
4 Ways Businesses Can Bridge the New Generation Gap
Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
5 Predictions to Guide Your Marketing Plan in 2017
You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
5 Ways New Companies Are Capturing the Growing Senior Market
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
This New Crop of Entrepreneurs May Surprise You
Members of the baby boomer generation are becoming entrepreneurs in their second careers.
Why More Baby Boomers Are Looking to Franchise
Twenty-two percent of boomers have less than $100,000 of retirement savings.
4 Ways Millennials and Baby Boomers Make the Dream Team
They may be from two different generations, but millennials and baby boomers can learn a lot from each other.
There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
5 Ways to Effectively Market to Baby Boomers
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
How Workers Really Feel About Video Conferences (Infographic)
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
5 Scientific Suggestions for Curbing an Employee's Sense of Entitlement
It's unfair to stereotype millennials as self absorbed in unsubstantiated feelings of being special. Researchers are finding that's an all age thing.
Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.
With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
4 Tips on Building Tech Products for Boomers
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.