Baby Boomers

News and Articles About Baby Boomers

3 Things Entrepreneurs Must Do to Keep Their Business Model Relevant

Be innovative and evolve your startup to achieve superior growth. Find the payoff from being attuned to cultural and demographic trends.

How Important Your Workplace Friendships Are Depends on Your Age

There is a generational divide in how we view the value and depth of our co-workers.

Why Generations Clash at Work

Don't just blame the Millennials. The struggle between the status quo and young up-and-comers is ageless, and important.

Millennials, the Friendly Cutthroat Generation

Sixty-eight percent of millennials would sacrifice a work friendship in order to get a promotion, according to a new survey by LinkedIn.

The Problem With Hiring Millennials Is Their Age, Not Their Generation

Never mind the stereotypes about Gen Y. Young people will at times act young.

Why Being 50 (or Older) Is Just Right for Entrepreneurship

Entrepreneurs with years of workforce experience and accumulated wisdom launch the businesses of their dreams.

How to Bridge the Workplace Generation Gap

With skillful leadership, different generations can work together and learn from each other.

Franchise Players: Finding a Niche in a Crowded Market

When this Homewatch CareGivers franchisee entered a crowded local market, he focused on the niche instead of the common.

Franchise Players: What 27 Years in the Franchise Industry Taught Me About Becoming a Franchisee

Arnie Williams worked in the franchise industry on the corporate level for 27 years before investing in his own franchise.

Franchise Players: Turning to Franchising For Meaning, Not Validation

Dan Roda became a Nurse Next Door franchisee after working in sales for 31 years in an effort to find a job that was fully meaningful.

6 Keys to Developing Millennials Into Managers

Yes, you can mentor and coach Generation Y employees to assume leadership roles.

Franchise Players: How This Popcorn Franchisee Gets Business Popping

Melanie Kittrell knows that people love popcorn. So, she's working to find new ways to sell it to eager customers.

Franchise Players: How Electronic Retail Became a Family Business for This Boomer

After working in electronics retail stores for years, Scott Meyers decided it was time to start his own family business.

Franchise Players: These Baby Boomers Got Into Franchising for Their Kids

When Brian and Karen Bourlier bought a Buffalo Wings & Rings franchise, they did it for their sons – not for themselves.

Franchise Players: There's No One Path to Becoming a Franchisee

Prior to becoming an auto care franchisee, Nick Carpinello worked as a CPA, an equity investor and a controller of a software development company. Here's what he's learned.

Franchise Players: Don't Jump at the First Franchise You Like

Daniel Schrodt worked as a consultant on forestry and gardening for 20 years before jumping into the world of franchising.

Franchise Players: Burger Franchisee on How Not to Get Fried

A baby boomer with decades of experience in the franchise industry explains what franchisees should look for in a brand.

Are Millennials Really the Entrepreneurial Generation?

We hear so much about how millennials want to run their own businesses. But recent data suggest the opposite is true.

4 Ways to Succeed as a Post-Retirement Entrepreneur

Studies show older entrepreneurs often have more success than their younger counterparts. But you have to approach entrepreneurship with the right strategies.

A Chain of Brain-Fitness Stores Gets Big-Time Funding

After a false start, Lindsay Gaskin tweaked her business model and gained the attention of major investors.

Employment Trend for 2014: Miserable Millennials

Unemployed and living with their parents, Millennials can't get no satisfaction.

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

Entrepreneurship Is a Midlife Game (Opinion)

Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.

5 Tips for Boomer-Friendly Retail Design

Bring on the boomers. Consider this advice when designing a store where boomers are the customers.

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