Baby Boomers

News and Articles About Baby Boomers

Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.
Franchises

Forget Retirement. Baby Boomers Are Looking to Franchising to Stay Active.

With 22 percent of boomers having less than $100,000 of retirement savings, many will opening their own business for financial security and a purposeful later stage of life.
David Nilssen
4 Tips on Building Tech Products for Boomers
Seniors

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Jon Nielsen
Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring
Entrepreneurs

Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.
Peter Daisyme
Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)
Infographics

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.
Catherine Clifford
5 Ways to Improve Customer Service for Seniors
Customer Service

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Seth Bailey
What Millennials Want in a Workplace Really Isn't So Crazy After All
Millennials

What Millennials Want in a Workplace Really Isn't So Crazy After All

A new study from IBM posits that the generations are more similar that we might think.
Nina Zipkin
Is the Notion of a 'Good Work Ethic' Generationally Biased?
Generation Gap

Is the Notion of a 'Good Work Ethic' Generationally Biased?

Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.
Paul White
Age and Experience Don't Matter. Mindset Does.
Entrepreneur Mindset

Age and Experience Don't Matter. Mindset Does.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.
Maite Baron
What to Expect From Gen-X and Millennial Employees
Managing Employees

What to Expect From Gen-X and Millennial Employees

An baby boomer's guide to managing younger generations.
Doug and Polly White
How to Bridge the Communications Gender Gap -- From Both Sides
Communications

How to Bridge the Communications Gender Gap -- From Both Sides

When differences crop up between newbies and workplace vets, this can lead to a disconnect in the office. Here's how to gracefully resolve them.
Karen Lachtanski
7 Ways to Bridge the Boomer-Millennial Gap
Millennials

7 Ways to Bridge the Boomer-Millennial Gap

Managers might encourage more intergenerational cooperation by trying some of these activities.
Todd Berger
4 Things Older Entrepreneurs Must do to Stay in the Game
Baby Boomers

4 Things Older Entrepreneurs Must do to Stay in the Game

Your future is bleak if you can't share your wisdom in a tweet.
Richard Lieberman
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday Marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
Baby Boomers, Who Are More Successful as Entrepreneurs, Are Great Startup Assets
Baby Boomers

Baby Boomers, Who Are More Successful as Entrepreneurs, Are Great Startup Assets

The generation born between 1945 and 1964 could give a startup some needed expertise and credibility. Here are five roles they can easily fit into.
Martin Zwilling