Baby Boomers

Marketing

Boomers: The Wealthy Client Group You Can't Ignore — Here's the Best Way to Market to Them.

Believe it or not, direct mail aligns perfectly with the preferences of Boomers.

Business News

'These People Didn't Do Anything Wrong,' But Their Standard of Living Might Plummet in Retirement — Here's Why

Most American workers feel behind where they think they should be on their retirement savings.

Business News

Gen Z, Millennials Have Gained More Wealth Than Gen X, Boomers Since 2019 Thanks to This Popular Personal Finance Move

The younger generations received larger stimulus checks during the pandemic — and put them to work.

Business News

Boomers and Gen X Are the Most Devoted Customers on This Popular Shopping App — And They Might Be Getting Played Because of Their Age

Chinese e-commerce platform Temu, which launched in the U.S. in 2022, remains a hit despite consumer complaints.

Leadership

Boomers, Millennials, Gen Z: Who is the True Champion of Work Ethic?

The debate over which generation has the best work ethic has been long-running.

Leadership

How to Navigate Generational Differences and Hybrid Challenges in the Workplace

Here's how to master the growing challenge of leading and communicating in a multi-generational, hybrid workplace.

Business News

This Gen Z Slang Term Is Oxford's Word of the Year. It Beat Out These 7 Other Words That Boomers Might Be Hearing for the First Time.

A well-known YouTube and Twitch streamer first brought the word "rizz" to the public's attention.

Business News

A 'Silver Tsunami' Is About to Upend the Housing Market, Says Analyst Who Accurately Predicted the 2008 Financial Crisis

A rash of Baby Boomers nearing retirement are expected to start downsizing next year.

Business News

The Silent Crisis — Why Baby Boomer-Owned Businesses Need a Revival Strategy Now

Tech and AI-driven innovation is revealing a silent crisis. Baby boomer-owned businesses, especially in blue-collar industries, once the backbone of the economy, are facing unprecedented challenges.

Business News

This Indulgent Retirement Trend Is Popular Among Young Professionals — But Financial Planners Are Providing a Dose of Reality

Gen Z is spending more on non-essential purchases like travel and entertainment.

Business News

Your Gen Z Coworkers Are Laughing When You Use the Phrase 'Out of Pocket.' Here's Why — Plus 5 Other Common Communication Fails.

Your simple attempt to say you have a dentist appointment in the afternoon could be leaving your younger colleagues in stitches.

Business News

'Not Much Financial Education' — Yet Millennials Have Boomers and Gen X Beat When It Comes to Retirement Savings. Here's Why.

Millennials might own fewer homes and make less money — but they're on track for a better retirement.

Business News

Gen Z Isn't the 'Snowflake Generation' and Probably Works Harder Than You, Research Shows

Thirty percent of Americans are working a side hustle due to economic concerns.

Business News

Gen Z Workers Say Boomer Employees Are 'Tech-Shaming' Them: 'It Makes Me Feel Silly'

They might be able to film and edit TikToks with ease, but don't ask them how to use a printer.