Business News
Gen Z Isn’t the ‘Snowflake Generation’ and Probably Works Harder Than You, Research Shows
Thirty percent of Americans are working a side hustle due to economic concerns.
By Amanda Breen
Baby Boomers | Page 2
Building a Business
How to Create a Hybrid Work Environment That Works for All Generations
By Sean Fahey
Business News
3 Ways to Prepare Yourself for the Great Wealth Transfer
We have officially entered the largest wealth transfer period in history. Here are three key ways to prepare yourself for the Great Wealth Transfer and improve your financial position.
By Doone Roisin
Business News
‘They Don’t Know What Work Actually Means’: Manager Fired After Posting Rant Against Gen Z on Front Door
A Dollar Tree in Indiana is going viral after a strongly worded hiring notice was plastered to the front door of the store.
By Emily Rella
Business News
According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.
Thought Leaders
Why Every Leader Could Benefit From Adopting a Gen Z Mindset
From the Great Resignation to extreme weather events, our global state is demanding a new type of leadership.
By Dave Dinesen
Building a Business
If You’re Not Marketing to Older People, Your Business Is Missing Out Big Time
The silver economy is one dominated by the buying power of elderly people, and new businesses need to pay attention to this thriving, growing demographic if they want to maximize revenues.
By Joy Youell
Human Resources
This Is What You Need to Know About Age Discrimination in the Workplace
Even in a tight labor market, older workers face continued age discrimination.
Tech
Will Stores Without Cashiers Become Our New Reality?
Hybrid shopping models implemented by Amazon reveal what a future without cashiers looks like.
Thought Leaders
How to Bridge the Generational Differences in Global Organizations
There is no "one-size-fits-all" approach to overcome generational differences in the workplace.
Human Resources
Gen Z Expects Employers to Treat Them Differently. Here’s How to Bridge the Generational Gap.
In an economy where younger generations enter the workforce while older ones remain in it out of financial necessity, it pays to bridge the generational gap.
By Divya Parekh
Business News
More Than 2.7 Million Americans Over 55 Are Considering Making This Huge Career Decision Because of the Pandemic
Baby boomers are increasingly growing disillusioned about going back to the office.
By Justin Chan
Human Resources
5 Advantages Older Workers Have Over Other Job Candidates
There's a lot to be said for workers who prefer stability, and who are more willing to build years worth of experience at your company.
Thought Leaders
Is the American Dream Attainable?
A 9-to-5 job may not help you reach the American dream, but adding passive income brings American hope.
By Eric Martel
Human Resources
How to Improve Communication Between Generations in the Workplace
Here are five strategies to enhance the efficiency, clarity and quality of communication between generations at work.
By Ryan Jenkins
Building a Business
Older Workers Must Be Proactive About Their Future
Rather than simply keep your head above water, take steps right now to build economic resiliency.
By Rick Terrien
Entrepreneurs
When It Comes to Work-Life Balance, Do Boomers Have It Better?
There's something to be said for having some money saved up while being able to telecommute.
Business News
Be Careful, Millennials: Saying ‘OK Boomer’ Could Get You In Trouble.
Discrimination works both ways.
By Gene Marks
Marketing
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
Marketing
How and Why Entrepreneurs Should Focus on Seniors in 2019
You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.
Business News
3 Ways Your Company Can Integrate Multiple Generations and Engage Millennials
Micromanagement is a no-no.
Thought Leaders
Ageism Is Hurting Your Tech Company’s Hiring More Than You Realize
Don't overlook candidates just because they have a few years of experience.
Marketing
Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Thought Leaders
Why Baby Boomers Make the Perfect Freelancers
Older workers have a few qualities that work to their advantage.
Entrepreneurs
Will You Work When You’re Old? A Look at Employment Ages in the U.S. (Infographic)
Today, working past 65 years old isn't uncommon.
By Rose Leadem
Marketing
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
More often than not, they are your ideal customer.
By Syed Balkhi
Human Resources
Is Your Generation the Most Valuable at Work?
From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Human Resources
Have You Heard? Millennials Aren’t the Only Ones Out There.
These 3 strategies will help you build a culture for everyone -- not just millennials.
By Laurie Cutts