President of The Marks Group
Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
If your audience is checking their watches, you're not.
I don't know you, but how much does it matter?
When your business is big enough, hiring a controller to keep watch on expenses is a smart move.
If you have no fear, you haven't been in business long enough to know better.
If somebody tells you price isn't important they are delusional.
Employees will suffer through pay freezes, no-bonus Christmas and downsizing but if there is no coffee you'll have a mutiny.
Taking the crew to lunch once a year between Thanksgiving and Christmas doesn't make up for taking them for granted the rest of the year.
It doesn't matter if you can't yet say 'President Trump.' A lot of people are depending on you to keep the business open, whatever the next four years brings.
Quitting so you come out ahead is good business. Throwing your career away because you're in a bad mood is something different.
Courtesy requires a simple response to an email, especially if it's from someone you know.
Remember Julius from 'Everybody Hates Chris'? His meme wasn't about being a cheapskate. It was about being frugal.
Why are 85 percent of recalled phones still in pockets, purses and airplanes despite danger of fire and explosion? For the same reasons people let their businesses slowly fall apart.
You should know this without being told but putting your politics in your employees' faces is making them really uncomfortable.
Business is mainly about numbers. If you don't understand that, you have more than a math problem to solve.
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© 2017 Entrepreneur Media, Inc.