Gene Marks

Gene Marks

President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All
Customer Engagement

Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All

Making fun of your customers is bad business.
Why Does Senator Al Franken Make Cold Calls?
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'
Take It From The Pros

Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'

Finding your destiny is great but hedge your bets.
The Problem With Whole Foods Is the Doritos It Won't Sell
Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Why Did So Many Contractors Once Fear 'This Old House?'
Take It From The Pros

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Hey Juicero, Erlich Bachman Just Called and Wants to Invest
Venture Capital

Hey Juicero, Erlich Bachman Just Called and Wants to Invest

After raising $120 million, the $400 internet-connected juicer is as farcical as an entire season of 'Silicon Valley.'
Apple Just Admitted That Your Next Business PC Shouldn't Be A Mac Pro
Apple

Apple Just Admitted That Your Next Business PC Shouldn't Be A Mac Pro

They admitted that they blew it.
Who Knew There Is a Market for a $15,000 Vibrator?
Exploring New Markets

Who Knew There Is a Market for a $15,000 Vibrator?

The 25-karat gold, celebrity-endorsed sex toy tells us a great deal about evolving values and consumer markets.
A Video Call? No Thanks.
Meetings

A Video Call? No Thanks.

Video conference calls provoke every worry we have about how we look on camera without offering any of the advantages of meeting face-to-face.
That Time Bill Gates Answered a Tech Support Call ... and Crushed It
Inspiring Your Team

That Time Bill Gates Answered a Tech Support Call ... and Crushed It

Leaving the C-suite to spend some time in a cubicle will teach you a lot about your own company.
Think You're a Good Speaker?
Take It From The Pros

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
Why Should I Accept Your LinkedIn Connection?
Linkedin

Why Should I Accept Your LinkedIn Connection?

I don't know you, but how much does it matter?
4 Ways a Good Controller Helps Grow Your Company
Financial Management

4 Ways a Good Controller Helps Grow Your Company

When your business is big enough, hiring a controller to keep watch on expenses is a smart move.
Here's a Strategy for This Year: Be Afraid
Entrepreneur Mindset

Here's a Strategy for This Year: Be Afraid

If you have no fear, you haven't been in business long enough to know better.
OK

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