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Gene Marks

Gene Marks

Contributor
President of The Marks Group

About Gene Marks

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Psychology

This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold.
Competitors

Why Did This German Olympian Help Jesse Owens While Hitler Watched?

When you care about your craft, you respect your peers.
Consumer Psychology

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.
Failure

Ever Heard Of Henry Ford's Colossal Failed City in the Jungle?

Probably not…and there's a good reason why.
Employee Feedback

That Time Jeff Bezos Was the Stupidest Person in the Room

Everyone can benefit from simple advice, no matter who they are.
Company Culture

Advice For Employees: There's a Limit To Your Complaints

Thanks for the feedback. Now get back to work.
Holiday Parties

Is That Holiday Party Really Worth It?

No, it's not. There's a lot of better ways to spend that money in the spirit of the holiday.
Consultants and Advisors

The 5 Words You Don't Want To Hear From Your Accountant

The last thing you want to hear is "hey, that's a great idea!" from the one person who's supposed to be giving you the great ideas.
Life Lessons

Looking at Very Old Photos Has Changed My Perspective on Business and Life in General

Shorpy.com is entirely photos of people in ordinary life long ago dealing with the same sort of stuff we deal with now.
Credit Cards

Your 'Minimum Purchase' Credit Card Policy Is Dumb

Whatever convinced you turning away sales is good business, it wasn't the math.
Life Lessons

Why Middle-Aged-Men Are Such Lousy Sales Prospects

I know that I'm going to be in for a tough time as soon as I realize the a potential customer is a middle-aged guy.
Networking

Thanks, But I Really Don't Want Your 'Help'

What can you do to "help" my business? Buy something. Vague promises aren't going to cut it.