Gene Marks
Contributor
/ President of The Marks Group
Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
More From Gene Marks
Presentations
How to Survive Your Next Software Sales Demo
It doesn't have to be a waste of time. Really.
Branding
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Gender Bias
History Is the Only Reason 'The Queen' Was Paid Less Than 'Prince Philip'
For centuries women have been paid less, and received fewer opportunities, than men. It was never right and it's no longer tolerable.
Perseverance
When Keith Jarrett Played on a Very Broken Piano...and Then Sold 3.5 Million Albums?
Talk about dealing with adversity
Customer Loyalty
Ever Wonder Why YouTube Hasn't Destroyed America's Funniest Home Videos?
More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.
Investing
This is Why I Never Invest in Individual Stocks
It's not the ups-and-downs so much as the utter lack of control that makes it nerve wracking.
Entrepreneurship
Why Veteran Entrepreneurs Laugh at You for Following Your 'Passion'
Are you passionate about taking out the garbage or unclogging the sink? Because that's what people are willing to pay somebody to do.
Job Titles
Stop Calling Yourself the 'CEO' and Start Telling People What You Do
Whatever your fancy job title, you are what your company does.
Health and Wellness
This Company Wants to Sell You 'Raw' Water
When 'raw' water comes out of your tap, you're warned to boil it. But, these entrepreneurs say theirs is good for you.
Amazon
Small Businesses Should Be Thankful for Amazon.com
The online giant is anything but a small business killer.
Online Reviews
This Guy Fooled TripAdvisor Into Ranking His Garden Shed the Top Restaurant in London
Online reviews are supposedly the gold standard for judging a business but, seriously, not all that glitters is gold.
Conference Calls
My Experience and a New Study Agree: Bungled Conference Calls Cost Businesses Big Money
We got on the phone with the client to clear the air and save the project. They fired us instead.
Business Lessons
The 10 Biggest Business Lessons We Learned In 2017
There will be many more learning opportunities next year.
Niche marketing
The Dress Code for This New Restaurant Is Your Birthday Suit
Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Customer Feedback
When a Client Rips You on Social Media, Respond Like Kathy Griffin's Attorney
The epitome of professionalism is keeping your composure when an irate customer is bad mouthing you in public.
