Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
About Gene Marks
More From Gene Marks
Leadership
Something Happened in 146 BC That Significantly Affects Your Business Today
A moment in history will help your appreciate your competitors.
Finance
Why Are Bay Area Restaurateurs Afraid to Charge Credit-Card Fees?
Don't be fearful. Just give choices.
Marketing
Was This the Worst Sales Promotion in the History of Sales Promotions?
Hoover made a whopping mistake back in the '90s. Would you do the same now?
Running a Business
Is It Time to Get Rid of That Disappointing Employee?
The Phillies recently demoted their underperforming third baseman, Maikel Franco. Should you take a play from their book?
Marketing
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
It's about what people are really paying for.
Preparation
Was Allen Iverson Right About Not Needing to Practice?
Few will agree with him publicly but Iverson is in surprisingly good company.
Running a Business
Why Did Bob Newhart Laugh When Don Rickles Called His Wife a Prostitute?
Because it was just business.
Gender Bias
That Time Disney Rejected A Woman Job Applicant...Because She Was A Woman
At lot has changed but it's taken 80 years.
Yelp
Bad Yelp Review? It Could Be the Weather.
Research shows a strong correlation between bad weather and unhappy customer reviews.
Anxiety
Why Did SNL's Bill Hader Frequently Screw Up on Purpose?
He got the mistakes out of the way to overcome his anxiety
Partnerships
Why Did the Guy Who Got $750K for Catching Barry Bonds' Home Run Ball Give Half to His Friend?
Because a deal is a deal, that's why.
Office Etiquette
Nancy Pelosi Just Gave Joe Biden (and Every Man) Very Good Advice About Greeting Female Colleagues
Skip the hug and get to the small talk.
Leadership
How Did Ulysses S. Grant Make Life-and-Death Decisions? Very Quickly.
Grant waited until he had all the available facts but not a minute longer.
Psychology
This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do
Loss aversion makes football coaches and business leaders timid when the data says they should be bold.