President of The Marks Group
Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
If people don't want to read your e-prose, it's time to work harder at making it more interesting.
The more you study the conclusions of frivolous research, the more confidence you'll have in your gut instincts.
Your job might be on your nerves, but at least you're not paying to be there.
You could be a very comfortable cog in that very large machine. There are reasons why you went another way.
There is nothing wrong with "returning'' a call the prospect said they were going to give you but, apparently, has forgotten to.
The thing about meeting a lot of people is that you're certain not to like all of them.
Selling people something that surprises them when it works is no way to cultivate customer loyalty.
Stop making a fetish of technology and start focusing on the people you need to hire to use it.
People who need a ride to the airport or home spit "surge pricing'' but when did supply and demand become a reviled concept?
An accountant you can't get him on the phone or who doesn't know who you are after April 15 is worthless.
Disciplining and Firing
The Eagles owner fired the team's head coach, with no ready replacement and apparently without consulting anyone.
Nobody works or does business but everybody wants their bonus and a really nice party.
Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
To make your office party less of an ordeal for your team, tell them thanks for working hard and then leave them alone.
Remarkably few businesses invest the time, much less money, to maximize software they own but don't really understand.
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© 2016 Entrepreneur Media, Inc.