Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
About Gene Marks
More From Gene Marks
Psychology
This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do
Loss aversion makes football coaches and business leaders timid when the data says they should be bold.
Pitching Investors
How Did Spike Lee Convince Michael Jordan to Help Fund His Malcolm X Film?
He knew a very simple thing about competition.
Competitors
Why Did This German Olympian Help Jesse Owens While Hitler Watched?
When you care about your craft, you respect your peers.
Consumer Psychology
Want to Increase Your Tipped Employees' Pay Without Spending A Dime?
A richer color scheme encourages customers to tip a lot more.
Failure
Ever Heard Of Henry Ford's Colossal Failed City in the Jungle?
Probably not…and there's a good reason why.
Employee Feedback
That Time Jeff Bezos Was the Stupidest Person in the Room
Everyone can benefit from simple advice, no matter who they are.
Company Culture
Advice For Employees: There's a Limit To Your Complaints
Thanks for the feedback. Now get back to work.
Holiday Parties
Is That Holiday Party Really Worth It?
No, it's not. There's a lot of better ways to spend that money in the spirit of the holiday.
Online Marketing
The 3 Costliest Mistakes I've Made Launching A New Website (So Far)
Even good ideas need proper execution.
Consultants and Advisors
The 5 Words You Don't Want To Hear From Your Accountant
The last thing you want to hear is "hey, that's a great idea!" from the one person who's supposed to be giving you the great ideas.
Life Lessons
Looking at Very Old Photos Has Changed My Perspective on Business and Life in General
Shorpy.com is entirely photos of people in ordinary life long ago dealing with the same sort of stuff we deal with now.
Credit Cards
Your 'Minimum Purchase' Credit Card Policy Is Dumb
Whatever convinced you turning away sales is good business, it wasn't the math.
Life Lessons
Why Middle-Aged-Men Are Such Lousy Sales Prospects
I know that I'm going to be in for a tough time as soon as I realize the a potential customer is a middle-aged guy.
Economic Conditions
These Are 3 Little-Known Metrics That May Tell Us if a Recession Is Coming
Because one IS coming. Sometime.
Networking
Thanks, But I Really Don't Want Your 'Help'
What can you do to "help" my business? Buy something. Vague promises aren't going to cut it.