Gene Marks
Contributor
/ President of The Marks Group
Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
More From Gene Marks
Project Grow
Every Business Owner Should Listen to These 3 Very Non-Business (But Very British) Podcasts
The problems of one person or one business are seldom significant in the context of a big world with a long, long history. Paradoxically, that is very comforting.
Recruiting
Here's a Very Simple Solution to the Mystery of Why You Can't Find Employees
Start offering more money and better benefits.
Is It Sexual Harassment to Stare at Another Employee for More Than 5 Seconds?
Yes, but if your parents didn't teach you it's impolite to stare at people it will sound ridiculous when well-mannered adults write a rule against it.
Taxes
Thanks to the New Tax Law There's Never Been a Better Time to Hire Your Kid
But please, don't put your six-year-old behind the wheel of a forklift, OK?
Starbucks
Starbucks Is Now Open for Loitering and It's a Terrible Business Decision
The chain is now allowing anyone to use their spaces, regardless of whether they purchase anything.
Amazon
Amazon Just Confirmed My Biggest Fear About Cloud Applications
Amazon just upped it's Prime membership 20 percent, because who's going to do anything about it? Tony Soprano would understand the market dynamic.
Ready for Anything
Is Kim Jong-un the World's Greatest Salesman?
Turns out that Kim - the "madman" - is teaching us all a few fundamentals about sales. Who knew?
Accountants
Your Taxes Are Done but Are You Getting Your Money's Worth From Your Accountant?
If all your accountant does is make sure you don't get audited by the IRS, it's time to find a better accountant.
Presentations
How to Survive Your Next Software Sales Demo
It doesn't have to be a waste of time. Really.
Branding
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Gender Bias
History Is the Only Reason 'The Queen' Was Paid Less Than 'Prince Philip'
For centuries women have been paid less, and received fewer opportunities, than men. It was never right and it's no longer tolerable.
Perseverance
When Keith Jarrett Played on a Very Broken Piano...and Then Sold 3.5 Million Albums?
Talk about dealing with adversity
Customer Loyalty
Ever Wonder Why YouTube Hasn't Destroyed America's Funniest Home Videos?
More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.
Investing
This is Why I Never Invest in Individual Stocks
It's not the ups-and-downs so much as the utter lack of control that makes it nerve wracking.
Entrepreneurship
Why Veteran Entrepreneurs Laugh at You for Following Your 'Passion'
Are you passionate about taking out the garbage or unclogging the sink? Because that's what people are willing to pay somebody to do.
