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Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

Business Moving Forward

How Did Mister Rogers Raise $140 Million for PBS in Just 7 Minutes?

You can learn everything you need to know about pitching your product, your company and yourself by watching his 1969 Senate testimony.
Gender Differences

Listen Here, Ladies: Guys Have Work-Life Stress Too!

A major study has concluded men are as stressed balancing work and home as women. Oh, please.
Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Project Grow

How Steve Jobs Misled a Room Full of Tech Media and Changed the World

Jobs never lied about the first iPhone, he just told the truth prematurely.
Business Strategy

Did Your One Big Customer Disappear? Poor You!

Never forget that to them, you're just a bill they pay.
Cold Calling

Why Does Senator Al Franken Make Cold Calls?

And why is he singing a song from Evita at the same time?
Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Take It From The Pros

Why Did So Many Contractors Once Fear 'This Old House?'

Teaching potential clients how to do what you do is good marketing.
Venture Capital

Hey Juicero, Erlich Bachman Just Called and Wants to Invest

After raising $120 million, the $400 internet-connected juicer is as farcical as an entire season of 'Silicon Valley.'
Exploring New Markets

Who Knew There Is a Market for a $15,000 Vibrator?

The 25-karat gold, celebrity-endorsed sex toy tells us a great deal about evolving values and consumer markets.
Meetings

A Video Call? No Thanks.

Video conference calls provoke every worry we have about how we look on camera without offering any of the advantages of meeting face-to-face.