Gene Marks

Gene Marks

Contributor
President of The Marks Group

About Gene Marks

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Leadership

Something Happened in 146 BC That Significantly Affects Your Business Today

A moment in history will help your appreciate your competitors.
Finance

Why Are Bay Area Restaurateurs Afraid to Charge Credit-Card Fees?

Don't be fearful. Just give choices.
Marketing

Was This the Worst Sales Promotion in the History of Sales Promotions?

Hoover made a whopping mistake back in the '90s. Would you do the same now?
Running a Business

Is It Time to Get Rid of That Disappointing Employee?

The Phillies recently demoted their underperforming third baseman, Maikel Franco. Should you take a play from their book?
Marketing

All Vodka Is the Same. So Why Is Some More Expensive Than Others?

It's about what people are really paying for.
Preparation

Was Allen Iverson Right About Not Needing to Practice?

Few will agree with him publicly but Iverson is in surprisingly good company.
Gender Bias

That Time Disney Rejected A Woman Job Applicant...Because She Was A Woman

At lot has changed but it's taken 80 years.
Yelp

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.
Anxiety

Why Did SNL's Bill Hader Frequently Screw Up on Purpose?

He got the mistakes out of the way to overcome his anxiety
Leadership

How Did Ulysses S. Grant Make Life-and-Death Decisions? Very Quickly.

Grant waited until he had all the available facts but not a minute longer.
Psychology

This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold.