Gene Marks
President of The Marks Group
Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).
Customer Engagement
Why This Coffee Shop's 'Clever' Sign Isn't So Clever At All
Making fun of your customers is bad business.
Cold Calling
Why Does Senator Al Franken Make Cold Calls?
And why is he singing a song from Evita at the same time?
Take It From The Pros
Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'
Finding your destiny is great but hedge your bets.
Marketing Strategies
The Problem With Whole Foods Is the Doritos It Won't Sell
When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Take It From The Pros
Why Did So Many Contractors Once Fear 'This Old House?'
Teaching potential clients how to do what you do is good marketing.
Venture Capital
Hey Juicero, Erlich Bachman Just Called and Wants to Invest
After raising $120 million, the $400 internet-connected juicer is as farcical as an entire season of 'Silicon Valley.'
Apple
Apple Just Admitted That Your Next Business PC Shouldn't Be A Mac Pro
They admitted that they blew it.
Exploring New Markets
Who Knew There Is a Market for a $15,000 Vibrator?
The 25-karat gold, celebrity-endorsed sex toy tells us a great deal about evolving values and consumer markets.
Meetings
A Video Call? No Thanks.
Video conference calls provoke every worry we have about how we look on camera without offering any of the advantages of meeting face-to-face.
Take It From The Pros
The One Thing about Travis Kalanick No One Wants to Admit
We sometimes admire jerks.
Inspiring Your Team
That Time Bill Gates Answered a Tech Support Call ... and Crushed It
Leaving the C-suite to spend some time in a cubicle will teach you a lot about your own company.
Take It From The Pros
Think You're a Good Speaker?
If your audience is checking their watches, you're not.
Linkedin
Why Should I Accept Your LinkedIn Connection?
I don't know you, but how much does it matter?
Financial Management
4 Ways a Good Controller Helps Grow Your Company
When your business is big enough, hiring a controller to keep watch on expenses is a smart move.
Entrepreneur Mindset
Here's a Strategy for This Year: Be Afraid
If you have no fear, you haven't been in business long enough to know better.
