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Entrepreneur Leadership Network Contributor
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If you want to build authority and get recognized as an expert in your craft, writing a book is a great way to do that. Here are five tips to writing a book and building your brand while doing it.
Strategic storytelling will build brand loyalty, provide a better customer experience and power an evolution in your company.
When you write your book focusing on relationship building, delivering value and creating impact, your business will experience organic growth.
Writing a book builds your personal brand and brings significant professional advantages -- and it doesn't have to be as hard as you might think.
In an economy where younger generations enter the workforce while older ones remain in it out of financial necessity, it pays to bridge the generational gap.
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