Behind the Brand

News and Articles About Behind the Brand

Brander Beware: 5 Pitfalls That Will Limit Your Startup
Ready To Launch

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Carolina Rogoll
Enchant Customers With the Story Behind Your Brand
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
10 Guiding Principles for Growing a Startup Into a Business That Will Last
Starting a Business

10 Guiding Principles for Growing a Startup Into a Business That Will Last

Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
Anthony Scaramucci
6 Core Principles of Star Brands
Branding

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Lyft

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Catherine Clifford
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
Behind the Brand

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
For the Brand to Thrive, the Leader Must Be the Brand
Branding

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly