News and Articles About Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
For the Brand to Thrive, the Leader Must Be the Brand
Branding

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly
Chef Jamie Oliver on Getting the Magic Right
Behind the Brand

Chef Jamie Oliver on Getting the Magic Right

Good work depends as much on creativity as it does on focus and planning.
Bryan Elliott
Why This Quirky Brand Advertises Exclusively on YouTube
Behind the Brand

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
Bryan Elliott
Why You Don't Need the Biggest Budget to Win
Marketing

Why You Don't Need the Biggest Budget to Win

Be more compelling and soon you'll break through all the noise.
Bryan Elliott
Brian Solis and the End of Business as Usual
Marketing

Brian Solis and the End of Business as Usual

Marketers must recognize and react to the changing landscape of business.
Bryan Elliott
Why You Should Listen First, Market Later
Marketing

Why You Should Listen First, Market Later

In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
Bryan Elliott
Actor LeVar Burton on Relaunching Reading Rainbow as a Mobile App
Technology

Actor LeVar Burton on Relaunching Reading Rainbow as a Mobile App

LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today.
Bryan Elliott
Skateboarding World Champion Pierre Andre on Building the Etnies Empire
Growth Strategies

Skateboarding World Champion Pierre Andre on Building the Etnies Empire

The mind behind game-changing skating shoe designs shares the yearlong journey that took him from living on the streets of Venice Beach to the premiere stages of freestyle.
Bryan Elliott
How to Use Targeted Advertising on Facebook and AdWords
Marketing

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
Bryan Elliott
Shark Tank's Daymond John on Lessons From His Worst Mistakes
Entrepreneurs

Shark Tank's Daymond John on Lessons From His Worst Mistakes

The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
Bryan Elliott
How Charity Water Is Reinventing Giving
Marketing

How Charity Water Is Reinventing Giving

Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
Bryan Elliott
Tony Hawk on the Importance of Constantly Evolving
Leadership

Tony Hawk on the Importance of Constantly Evolving

The skateboard icon and entrepreneur shares the secrets of his success.
Bryan Elliott
'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions
Starting a Business

'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions

Growing social networking site SoulPancake aims to be a 'question collective' where users discuss and debate their deepest philosophical quandaries.
Bryan Elliott