Behind the Brand

News and Articles About Behind the Brand

Gary Vaynerchuk, Vince McMahon, Biggie Smalls and Inspiration

The entrepreneur talks about storytelling and the people he admires most.

John Jantsch on the Value of Business Referrals

The small-business expert talks about his new book 'The Referral Engine.'

What's Next for Gary Vaynerchuk

The social-media guru and entrepreneur talks about his career and management style with Bryan Elliott in 'Behind the Brand.'

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

The social media pro talks about his jibbing on cable television.

Gary Vaynerchuk's Advice to Entrepreneurs: Focus on Your Strengths

The entrepreneur and author says people should be happy with who they are.

Gary Vaynerchuk on Success, Family and Social Media

The social-media maven shares his strong business and personal views.

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'

Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'

Seth Godin on Taking Risks and Entrepreneurship

Business iconoclast Seth Godin talks about trying out new ideas with Bryan Elliott for 'Behind the Brand.'

Seth Godin on Conquering Fear to Start Your Own Business

Marketing expert Seth Godin talks about breaking free of the status quo with Bryan Elliott for 'Behind the Brand.'

Gary Vaynerchuk on the Impact of the Internet on Selling

The video blogger and author talks about the sea change in consumer patterns with Bryan Elliott for 'Behind the Brand.'

Gary Vaynerchuk on Social Media and Customer Retention

The social-media evangelist talks about the future of mapping customer acquisition with Bryan Ellliott for 'Behind the Brand.'

Gary Vaynerchuk on His Roots As an Entrepreneur

The social-media maven on his background as an immigrant and his parents' influence on his business success.

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'

Gary Vaynerchuk on What Caring Looks Like to Customers

The entrepreneur and social media guru talks about the need for transparency in business with Bryan Ellliott for 'Behind the Brand.'

Gary Vaynerchuk on Being an Early Adopter

The social-media maven talks about recognizing and acting on important business trends with Bryan Elliott in 'Behind the Brand.'

YouTube Star iJustine Talks About Video Games and Teen Girls

The video maven discusses her audience of young girls and her squeaky clean image.

Seth Godin on Failing Until You Succeed

Author Seth Godin shares his views on taking risks, challenging the status quo and starting a business with Bryan Elliott for 'Behind the Brand.' (20:34)

YouTube Star iJustine on How She Amassed Millions of Viewers

The video maven talks about building her loyal community of online viewers.

YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments

The video entrepreneur on how brands can use online feedback and reach fans across platforms.

YouTube Star iJustine on Ashton Kutcher and the Social-Media Business

The online video maven talks about whom she admires most and how the social web is changing the world.

YouTube Star iJustine: Web Video Is Changing the TV Biz

The video maven weighs in on the convergence of television and online video.

YouTube Star iJustine Talks About How She Became a Web Celebrity

The video maven discusses how she got started as an entrepreneur in video content creation.

YouTube Star iJustine on the Future of Interactive Video

The video maven talks about market segmentation and how to keep an audience engaged.

YouTube Star iJustine Talks About the Business Behind Her Videos

The video entrepreneur discusses what it takes to grow and monetize an audience of loyal followers on YouTube. (26:29)

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