Marketing to Millennials
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Thought Leadership
Boasting About Your Company Isn't a Smart Thought-Leadership Tactic
People pretend to be interested when the braggart is buying the drinks but nobody will read it.
Women in Business
How to Report to a Woman If You're a Man
Men managed by women often don't perform as well as when managed by other men.
