Anna Redmond

Anna Redmond

Founder of Hippo Reads
How Millennials Signal Personal Identity Through Brand Preference
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Boasting About Your Company Isn't a Smart Thought-Leadership Tactic
Thought Leadership

Boasting About Your Company Isn't a Smart Thought-Leadership Tactic

People pretend to be interested when the braggart is buying the drinks but nobody will read it.
How to Report to a Woman If You're a Man
Women in Business

How to Report to a Woman If You're a Man

Men managed by women often don't perform as well as when managed by other men.