About Carolina Rogoll
Carolina Rogoll is a branding professional on the faculty of the first-ever masters in branding program at the School of Visual Arts and author of Star Brands.
More From Carolina Rogoll
The best way to grow your business is to make sure you're asking the right questions to the right people.
Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Imagine yourself 'chief happiness officer' at your company.
Have you had a close encounter with the people buying your product?
With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Behind every standout brand are smart, assertive choices and a successful business model.
Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.