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Carolina Rogoll

Carolina Rogoll

Guest Writer / Branding Expert, Author of Star Brands, Faculty School of Visual Arts

 Carolina Rogoll is a branding professional on the faculty of the first-ever masters in branding program at the School of Visual Arts and author of Star Brands.

Growth Strategies

Answer These Questions to Know What Your Business Needs to Grow

The best way to grow your business is to make sure you're asking the right questions to the right people.
Marketing

What the Smartest Startups Are Getting Right in Marketing

Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Take It From The Pros

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Take It From The Pros

5 Steps to Grow Your Business Through ... Happiness

Imagine yourself 'chief happiness officer' at your company.
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Take It From The Pros

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Take It From The Pros

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Take It From The Pros

5 Steps to Brand Your Startup for Success

Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.