About Maria Ross
Maria Ross is a brand strategist, author and speaker who believes cash flow , creativity, and compassion are not mutually exclusive. Her consultancy, Red Slice, advises entrepreneurs and fast-growth businesses. Ross has authored several business books, including The Empathy Edge and Branding Basics.
More From Maria Ross
To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Research shows empathetic leaders foster more productive, engaged and innovative teams.
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.