Maria Ross

Maria Ross

Guest Writer
Brand strategist, author and speaker

About Maria Ross

Maria Ross is a brand strategist, author and speaker who believes cash flow , creativity, and compassion are not mutually exclusive. Her consultancy, Red Slice, advises entrepreneurs and fast-growth businesses. Ross has authored several business books, including The Empathy Edge and Branding Basics.

More From Maria Ross

Branding

Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Empathy

3 Ways Increasing Your Empathy Makes You a More Effective Leader

Research shows empathetic leaders foster more productive, engaged and innovative teams.
Emotional Intelligence

4 Reasons Why Empathy Is Good for Business

How this traditionally soft skill yields hard, bottom-line results for organizations big and small
Public Speaking

5 Expert Tips for Giving the Speech of Your Life

TEDx talk coming up? Something pivotal to your organization's survival? Crucial communications moments require giving more than just a 'speech.' Here's how to do that.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Employee Engagement

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Customer Research

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Branding

5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.