About Maria Ross
Maria Ross is a brand strategist, author and speaker who believes cash flow , creativity, and compassion are not mutually exclusive. Her consultancy, Red Slice, advises entrepreneurs and fast-growth businesses. Ross has authored several business books, including The Empathy Edge and Branding Basics.
More From Maria Ross
To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Research shows empathetic leaders foster more productive, engaged and innovative teams.
How this traditionally soft skill yields hard, bottom-line results for organizations big and small
TEDx talk coming up? Something pivotal to your organization's survival? Crucial communications moments require giving more than just a 'speech.' Here's how to do that.
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.