About Maria Ross
Maria Ross is a brand strategist, author and speaker who believes cash flow , creativity, and compassion are not mutually exclusive. Her consultancy, Red Slice, advises entrepreneurs and fast-growth businesses. Ross has authored several business books, including The Empathy Edge and Branding Basics.
More From Maria Ross
Pivots
5 Ways Your Brand Can Pivot to Thrive in Uncertain Times
Here's what it will take for your brand and business to adapt, survive and thrive right now.
Branding
Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.
To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Empathy
3 Ways Increasing Your Empathy Makes You a More Effective Leader
Research shows empathetic leaders foster more productive, engaged and innovative teams.
Emotional Intelligence
4 Reasons Why Empathy Is Good for Business
How this traditionally soft skill yields hard, bottom-line results for organizations big and small
Public Speaking
5 Expert Tips for Giving the Speech of Your Life
TEDx talk coming up? Something pivotal to your organization's survival? Crucial communications moments require giving more than just a 'speech.' Here's how to do that.
Branding
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Employee Engagement
5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Customer Research
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Branding
5 Tips From Experts for Creating a Distinctive Brand
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
