Tracey Wallace

Tracey Wallace

Managing Editor of Bigcommerce
Tracey Wallace is the managing editor at commerce platform Bigcommerce, where she covers topics concerning fast-growing online businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Bustle, PolicyMic and Refinery29. Wallace writes from Bigcommerce's headquarters in Austin, Texas. 
7 Pitfalls to Avoid When Launching on Amazon (Infographic)
Marketing Bootcamp

7 Pitfalls to Avoid When Launching on Amazon (Infographic)

Your brand cannot afford to not be where shoppers are.
The Holiday Marketing Campaign Hall of Fame (Infographic)
Make More Happen

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
The Holy Grail of Profitable Shipping (Infographic)
Shipping Strategies

The Holy Grail of Profitable Shipping (Infographic)

Here's exactly how to determine which shipping offers work best for your margins.
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
Marketing Bootcamp

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion
Marketing Bootcamp

Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
How the Recession Affected Entrepreneur Financing In the Best Way Possible
Marketing Bootcamp

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Marketing Bootcamp

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.