About Tracey Wallace
Tracey Wallace is the managing editor at commerce platform Bigcommerce, where she covers topics concerning fast-growing online businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Bustle, PolicyMic and Refinery29. Wallace writes from Bigcommerce's headquarters in Austin, Texas.
More From Tracey Wallace
Your brand cannot afford to not be where shoppers are.
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Here's exactly how to determine which shipping offers work best for your margins.
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Small Business Heroes
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.