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Managing Editor of Bigcommerce
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Your brand cannot afford to not be where shoppers are.
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Here's exactly how to determine which shipping offers work best for your margins.
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
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