Jacob Warwick is the founder of ThinkWarwick Communications, a strategic marketing company that specializes in content strategy and public relations for B2B software and tech organizations.
About Jacob Warwick
More From Jacob Warwick
Stress, self doubt and temptation -- and the odd gamboling deer -- will leap into your path as your business hurtles down the road during those first 12 months. Here's how to keep your hands on the wheel.
You quit your job to start your own company. Your first employee left a steady gig to follow you.
Building long-term but flexible relationships assures you the talent you need, when you need it, at price you can afford.
Starting a Business
You're the only one who should determine how much your time is worth. These tips can help you enter the startup world with eyes wide open.
It's the people behind the logo who make the brand truly memorable.
Look for a freelance writer who is looking for an ongoing partnership.
What did Gary Vaynerchuk, Ann Handey and Al Madrigal have to say that was seriously worth a listen?
The first step: Assess your priorities. Then create boundaries.
Small Business Heroes
The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.
A step-by-step look at exactly how to get started promoting your content through Pinterest, as well as some actionable techniques to increase your chances for success.