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Pete Canalichio
Bio
Pete Canalichio is a brand-licensing strategist with more than 20 years of business experience. Having worked in brand licensing for close to 15 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally. Before joining The Blake Project, he founded Licensing Brands, Inc., a company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing.
Learn more at Brandingstrategyinsider.com
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Latest
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Licensing Another Brand's Name Could Help Your Company Grow
Brand licensing benefits small to midsize companies looking for their customer.
Envisioning Success Is Your Best First Step to Making Your Dreams a Reality
Picture vividly in your mind what your success will look like. It's tough mental work but success takes real work.
7 Gauges to Monitor on Your Brand-Expansion Dashboard
Making a name for yourself means you have to stay on top of your game.
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