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Pete Canalichio

Pete Canalichio

Guest Writer / Managing Partner, Licensing Brands, Inc.

Pete Canalichio is a brand-licensing strategist with more than 25 years of business experience. Having worked in brand licensing for close to 20 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally. In 2009, Pete founded Licensing Brands, Inc., a company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing. He is the future co-author with Mark Di Somma of Lasso the World, Reframing How Brands Expand in today's competitive environment.  Learn more at

Take It From The Pros

7 Gauges to Monitor on Your Brand-Expansion Dashboard

Making a name for yourself means you have to stay on top of your game.

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.

The 10 Most Common Brand Licensing Mistakes

Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Take It From The Pros

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.