Pete Canalichio

Pete Canalichio

Guest Writer
Managing Partner, Licensing Brands, Inc.
Pete Canalichio is the author of Expand, Grow, Thrive, a brand expansion and licensing strategist, expert witness and TEDx speaker. An instructor at Mercer, Canalichio founded the LASSO Academy, dedicated to building the competency of organizations in the field of brand expansion and extension.

More From Pete Canalichio

Brands

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
digital branding

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Brand Licensing

Licensing Another Brand's Name Could Help Your Company Grow

Brand licensing benefits small to midsize companies looking for their customer.
Success Strategies

Envisioning Success Is Your Best First Step to Making Your Dreams a Reality

Picture vividly in your mind what your success will look like. It's tough mental work but success takes real work.
Branding

7 Gauges to Monitor on Your Brand-Expansion Dashboard

Making a name for yourself means you have to stay on top of your game.
Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Licensing

The 10 Most Common Brand Licensing Mistakes

Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
Licensing

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Marketing Edge

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Licensing

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
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