Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential.
About Pete Canalichio
More From Pete Canalichio
Three ways to expand the licensing value of your brand.
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Brand licensing benefits small to midsize companies looking for their customer.
Picture vividly in your mind what your success will look like. It's tough mental work but success takes real work.
Making a name for yourself means you have to stay on top of your game.
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.