Pete Canalichio is a brand-licensing strategist with more than 25 years of business experience. Having worked in brand licensing for close to 20 years for companies such as The Coca-Cola Company and Newell Rubbermaid, he is considered an expert on the subject and is repeatedly asked to speak at branding and licensing conferences and leading business schools globally. In 2009, Pete founded Licensing Brands, Inc., a company dedicated to helping brand owners and manufacturers harness the power of brand extensions through licensing. He is the future co-author with Mark Di Somma of Lasso the World, Reframing How Brands Expand in today's competitive environment. Learn more at BrandLicensingExpert.com.