Managing Partner, BrandAlive
Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential.
Three ways to expand the licensing value of your brand.
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Brand licensing benefits small to midsize companies looking for their customer.
Picture vividly in your mind what your success will look like. It's tough mental work but success takes real work.