About Elsabe Pepler
Dr Elsabe Pepler has her Ph.D. in Communication and Media Studies and is a communication and writing and creativity coach. www.elsabepepler.co.za
More From Elsabe Pepler
Behind the Brand
Markets and customer bases are growing, but this hasn't dehumanised business. If anything, it's made the importance of telling your story and standing out from the crowd that much more important. Here's how you can use a story to sell your brand.