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Celinne Da Costa
Brand Story Expert & High Performance Coach
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Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
It's no secret that perfectionists tend to make the best entrepreneurs. But failing to lower your impossibly high standards down to reasonable levels can quickly send your business up in flames.
Spoiler alert: It's not because your story is too boring or your audience doesn't care.
Still slapping a bunch of facts and figures into your copy? Try wrapping your core message into a story that will breathe life into your brand while simultaneously capturing your audience's attention (and wallets).
Why you need to stop avoiding big leaps and embrace discomfort like a long-lost friend.
It doesn't matter how polished you look on Instagram: If you don't own the parts of you that are hiding from the public eye, they will end up owning you.
Too many entrepreneurs confuse their "why" with their "what," which stagnates growth and makes it easy to feel unworthy of their own success.
What does it really mean to craft a brand story that grows your brand's influence, income and impact?
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