Behind the Brand
How an Outdated Brand Story Can Plateau Your Business
Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
We Set The Temperature, We Don't Adjust To It
Anticipating diverse customer needs takes thought, intention and mindfulness and it's not something that comes without work.
Female Business Owners Share Successes, Challenges, and Advice for Entrepreneurs
Hear directly from women entrepreneurs who have found success - they share advice, challenges, insights and what they wish they knew when they started out.
Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building
The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
Four Vital Baby Steps to Starting & Building a Brand
Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Riding The Wave (Of Success): Philip Stein President Will Stein
The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Marketers and Agencies Should be Unified and Not Siloed
The examination which we as marketing professionals should conduct is - 'What is the consumer insight?
Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders
The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
How to Build a Brand That Matters
You need to focus on feedback to make certain changes and modify your marketing campaigns.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Learn #10 Steps for a Better Brand Journey
The journey from missing to memorable for persons is similar to the journey of brand building in case of products.