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News and Articles About Behind the Brand

Video: Why You Don't Need the Biggest Budget to WinPlay Video
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Be more compelling and soon you'll break through all the noise.
March 19, 2014 in Marketing
Video: Brian Solis and the End of Business as UsualPlay Video

Brian Solis and the End of Business as Usual (Video)

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Marketers must recognize and react to the changing landscape of business.
March 14, 2014 in Marketing
Video: Why You Should Listen First, Market LaterPlay Video

Why You Should Listen First, Market Later (Video)

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In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
March 7, 2014 in Marketing
Video: Actor LeVar Burton on Relaunching Reading Rainbow as a Mobile AppPlay Video

Actor LeVar Burton on Relaunching Reading Rainbow as a Mobile App (Video)

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LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today.
August 29, 2013 in Apps & Software
Video: Skateboarding World Champion Pierre Andre on Building the Etnies EmpirePlay Video

Skateboarding World Champion Pierre Andre on Building the Etnies Empire (Video)

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The mind behind game-changing skating shoe designs shares the yearlong journey that took him from living on the streets of Venice Beach to the premiere stages of freestyle.
August 14, 2013 in Innovation
Video: How to Use Targeted Advertising on Facebook and AdWordsPlay Video

How to Use Targeted Advertising on Facebook and AdWords (Video)

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Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
July 25, 2013 in Online Marketing
Video: Shark Tank's Daymond John on Lessons From His Worst MistakesPlay Video

Shark Tank's Daymond John on Lessons From His Worst Mistakes (Video)

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The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
May 8, 2013 in Profiles
Video: How Charity Water Is Reinventing GivingPlay Video

How Charity Water Is Reinventing Giving (Video)

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Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
May 1, 2013 in Branding
Video: Tony Hawk on the Importance of Constantly EvolvingPlay Video

Tony Hawk on the Importance of Constantly Evolving (Video)

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The skateboard icon and entrepreneur shares the secrets of his success.
April 24, 2013 in Leadership
Video: 'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest QuestionsPlay Video

'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions (Video)

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Growing social networking site SoulPancake aims to be a 'question collective' where users discuss and debate their deepest philosophical quandaries.
April 23, 2013 in Success Stories
Video: Motorcycle Designer Roland Sands on Bikes, Branding and Building SuccessPlay Video

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)

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Sands reveals his biggest branding mistakes and where he finds inspiration.
April 15, 2013 in Branding
Seth Godin on the 3 Essential Skills Every Entrepreneur Should Cultivate

Seth Godin on the 3 Essential Skills Every Entrepreneur Should Cultivate

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Changing your way of thinking can change your whole approach to your business. Here's how.
March 14, 2013 in Finding Ideas
Seth Godin on Dealing With Critics and Rejection

Seth Godin on Dealing With Critics and Rejection

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The popular marketing guru on how to deal with rejection and still unlock your ability to do amazing things.
February 28, 2013 in Business Ideas
Lessons from Seth Godin on Embracing Uncertainty

Lessons from Seth Godin on Embracing Uncertainty

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Why getting comfortable with failure is part of the entrepreneurial struggle.
February 21, 2013 in Evaluating Your Idea
Video: Reimagining the Future of Broadcast TVPlay Video

Reimagining the Future of Broadcast TV (Video)

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In this episode of Behind the Brand, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry.
January 9, 2013 in Online Marketing
Video: Tim Ferriss on Mastering Any SkillPlay Video

Tim Ferriss on Mastering Any Skill (Video)

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Behind the Brand host Bryan Elliott talks with life-hacker, entrepreneur and author of 'The 4-Hour Chef' Tim Ferriss.
December 31, 2012 in Productivity
Video: Toshiba America's CEO on How to Embrace RiskPlay Video

Toshiba America's CEO on How to Embrace Risk (Video)

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Mark Simons, CEO of Toshiba America Information Systems, discusses how a business can go from good to great by taking risks, not being afraid of failure -- and learning from mistakes. He talks with Bryan Elliott for 'Behind the Brand.'
November 7, 2011 in Leadership
Video: Chris Brogan on How to Grow Your Online PresencePlay Video

Chris Brogan on How to Grow Your Online Presence (Video)

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The popular blogger shares low-cost ways to take your company 'to the next level' online with site design, email marketing and blogging. He speaks with Bryan Elliott in 'Behind the Brand.'
October 17, 2011 in Growth Strategies
Video: Chris Brogan on Creating Trust With Customers OnlinePlay Video

Chris Brogan on Creating Trust With Customers Online (Video)

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Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
September 29, 2011 in Social Media
Video: How Gary Vaynerchuk Puts Family FirstPlay Video

How Gary Vaynerchuk Puts Family First (Video)

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The successful entrepreneur talks about cultivating his legacy. An interview with Bryan Elliott in 'Behind the Brand.'
July 22, 2011 in Work/Life Balance
Video: YouTube Star iJustine on Her Devotion to ApplePlay Video

YouTube Star iJustine on Her Devotion to Apple (Video)

The video entrepreneur talks about her unrequited love of everything Apple.
July 17, 2011 in Technology
Video: Gary Vaynerchuk's Success Secret: Hard WorkPlay Video

Gary Vaynerchuk's Success Secret: Hard Work (Video)

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The author and entrepreneur talks about making mistakes and going all-in.
July 2, 2011 in Productivity
Video: Gary Vaynerchuk, Vince McMahon, Biggie Smalls and InspirationPlay Video

Gary Vaynerchuk, Vince McMahon, Biggie Smalls and Inspiration (Video)

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The entrepreneur talks about storytelling and the people he admires most.
July 1, 2011 in Profiles
Video: John Jantsch on the Value of Business ReferralsPlay Video

John Jantsch on the Value of Business Referrals (Video)

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The small-business expert talks about his new book 'The Referral Engine.'
July 1, 2011 in Tips from Experts
Video: What's Next for Gary VaynerchukPlay Video

What's Next for Gary Vaynerchuk (Video)

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The social-media guru and entrepreneur talks about his career and management style with Bryan Elliott in 'Behind the Brand.'
July 1, 2011 in Profiles

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