Behind the Brand
News and Articles About Behind the Brand
In todays hyper-smart and sensitive culture, brand is bigger, and more valuable, than ever.
Good work depends as much on creativity as it does on focus and planning.
Oral health company Orabrush shares its strategy behind creating viral online videos.
Be more compelling and soon you'll break through all the noise.
Marketers must recognize and react to the changing landscape of business.
In a new book, author Scott Stratten asks companies to listen to their customers to form real connections.
LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today.
The mind behind game-changing skating shoe designs shares the yearlong journey that took him from living on the streets of Venice Beach to the premiere stages of freestyle.
Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
The skateboard icon and entrepreneur shares the secrets of his success.
Growing social networking site SoulPancake aims to be a 'question collective' where users discuss and debate their deepest philosophical quandaries.
Sands reveals his biggest branding mistakes and where he finds inspiration.
Changing your way of thinking can change your whole approach to your business. Here's how.
The popular marketing guru on how to deal with rejection and still unlock your ability to do amazing things.
Why getting comfortable with failure is part of the entrepreneurial struggle.
In this episode of Behind the Brand, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry.
Behind the Brand host Bryan Elliott talks with life-hacker, entrepreneur and author of 'The 4-Hour Chef' Tim Ferriss.
Mark Simons, CEO of Toshiba America Information Systems, discusses how a business can go from good to great by taking risks, not being afraid of failure -- and learning from mistakes. He talks with Bryan Elliott for 'Behind the Brand.'
The popular blogger shares low-cost ways to take your company 'to the next level' online with site design, email marketing and blogging. He speaks with Bryan Elliott in 'Behind the Brand.'
Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
The successful entrepreneur talks about cultivating his legacy. An interview with Bryan Elliott in 'Behind the Brand.'
The video entrepreneur talks about her unrequited love of everything Apple.