Big Data

News and Articles About Big Data

7 Startups That Are Owning the Data Game
Big Data

7 Startups That Are Owning the Data Game

If you want to succeed in business in 2015 and beyond, you have to invest in data like these companies.
Sujan Patel
By the Numbers: Facebook Likes, Tinder Swipes, Uber Rides and More (Infographic)
Infographics

By the Numbers: Facebook Likes, Tinder Swipes, Uber Rides and More (Infographic)

We live online. And that means we are creating data all day, every day. Tons of it.
Catherine Clifford
How Learning Where Shoppers Browse Online Helps Businesses Make the Sale
Selling Online

How Learning Where Shoppers Browse Online Helps Businesses Make the Sale

Businesses of all types are becoming adept at learning about potential customers as they go about the online equivalent of window shopping.
Murray Newlands
Measuring the Impact of Your Content Marketing
Content Marketing

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Jacob Warwick
How to Use Your Endless Stream of Big Data as an Asset
Big Data

How to Use Your Endless Stream of Big Data as an Asset

Every company has data but this information isn't valuable until it's positioned as a tool for insight and progress.
Marius Moscovici
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
business intelligence

3 Enterprise Business Intelligence Trends That Can Benefit Your Business

Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Himanshu Sareen
To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
Marketing

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Dan Newman
Look for These 7 Characteristics Before Hiring a Data Scientist
Big Data

Look for These 7 Characteristics Before Hiring a Data Scientist

Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Asha Saxena
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
How Analytics and Data Can Undermine Leaders
Big Data

How Analytics and Data Can Undermine Leaders

Four things to avoid to make sure you're using big data effectively.
Patti Johnson
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Dan Newman
How Data Science Is Fueling Social Entrepreneurship
Social Entrepreneurs

How Data Science Is Fueling Social Entrepreneurship

To be successful, businesses on a mission to do good should look to and rely on hard numbers.
Sujan Patel
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Big Data

Want Big Data to Help Your Marketing Team? Hire a Data Scientist.

Marketing departments need specalists to tease out what is significant from mountains of available information.
Brian Kardon
You Need Big Data Now: 5 Professions That Can Benefit
Big Data

You Need Big Data Now: 5 Professions That Can Benefit

Success is in the details, and the details are in the data.
Chris Neumann