News and Articles About Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
Joe Davis
What the 'Internet of Things' Means for Enterprising Entrepreneurs
Big Data

What the 'Internet of Things' Means for Enterprising Entrepreneurs

Harnessing data will make possible a new wave of products and services for customers.
Dan T Pickett
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Big Data Has the Potential to Transform Health Care
Big Data

Big Data Has the Potential to Transform Health Care

If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
Stefan Groschupf
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Jim Joseph
The Ultimate Guide to Metrics for Business Leaders
Big Data

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.
Asha Saxena
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Master the Art of the Cluster Sell and Dominate Your Industry
Big Data

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.
Ben Zifkin
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What Startups Need to Know About Ad Tech
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Jean-baptiste Rudelle
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Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Kimberley Kasper
Measure These 5 Talent Metrics for Greater Success in Hiring and Managing Employees
Human Resources

Measure These 5 Talent Metrics for Greater Success in Hiring and Managing Employees

Human-resource teams worldwide are still failing to use data to make decisions as well as evaluate business performance.
Andre Lavoie
Customer Experience Should Not Be the Job of Just One Person
Customer Experience

Customer Experience Should Not Be the Job of Just One Person

Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
Mark Lancaster
Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success
Hiring Employees

Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success

Here are five factors to consider when collecting and analyzing information about your company and the workforce at large.
Andre Lavoie
The Tech Surge That's Putting Consumers in the Forefront
Next Big Thing

The Tech Surge That's Putting Consumers in the Forefront

Why the shift from producers to customers is changing everything.
John Sculley
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Big Data Bounty: U.S. Startups Challenge Agribusiness Giants
Agribusiness

Big Data Bounty: U.S. Startups Challenge Agribusiness Giants

As the race for dominance on the farm heats up, a number of small tech startups are launching products that compete with giants like Monsanto, Deere and DuPont Pioneer.
The World of Big Data Is Now Open to Small Companies
Big Data

The World of Big Data Is Now Open to Small Companies

Business-intelligence solutions are now friendlier and more accessible for organizations of modest scale.
Ellie Fields
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