News and Articles About Big Data
Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.
While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Lessons gleaned from the Race Across America about gathering data can be readily applied to the entrepreneur's landscape.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
An investor's preview of the companies that have caught his eye at the Californian accelerator's summer event.
The value of your network has everything to do with how you cultivate relationships and little to do with how many names you can drop.
Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
Using these large sets of information can help create stories that are targeted to your audience.
The analytical tools that have revolutionized marketing are set to do the same for leading your team.
Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.
It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.
The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apples ubiquity and usability.
The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
The world of big data will balloon in years to come.
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Merchants will merge shoppers physical and digital worlds, bringing an online data-driven strategy to storefronts
Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.