Big Data

News and Articles About Big Data

After the Kickstarter Campaign: 3 Lessons for Startup Newbies

After the Kickstarter Campaign: 3 Lessons for Startup Newbies

For the last year, college buddies Jake Huston and Vincent Ko have been building a startup together. Here’s a look at what they have learned and where they are going.
7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.
Transparency Can Overcome Consumer Resistance to Sharing Data

Transparency Can Overcome Consumer Resistance to Sharing Data

People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
6 Ways to Retain Ecommerce Customers

6 Ways to Retain Ecommerce Customers

These strategies can help you keep customers coming back.
5 Ways to Provide Personalized Service to Small Companies -- Profitably

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
Analytics Offers a View Into How Customers Experience Your Product

Analytics Offers a View Into How Customers Experience Your Product

Here’s the roadmap a data company uses when advising their customers how to utilize their numbers.
Lessons from a Food-Tech Startup: Big Data Isn't Just a Buzzword -- It Can Be Your Secret Weapon

Lessons from a Food-Tech Startup: Big Data Isn't Just a Buzzword -- It Can Be Your Secret Weapon

Pop-up meal company Dinner Lab owes its blockbuster success to its savvy analysis of information from its consumers.
Turn to Tesla's Example in Steering a Startup to Success

Turn to Tesla's Example in Steering a Startup to Success

Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.
Why Small Businesses Actually Have the Big-Data Advantage

Why Small Businesses Actually Have the Big-Data Advantage

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Avoiding Headwinds on the Road to Business Success

Avoiding Headwinds on the Road to Business Success

Lessons gleaned from the Race Across America about gathering data can be readily applied to the entrepreneur's landscape.
The Creator of the World's First Pop-Up Ad Apologizes for Everything

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
 5 Startups to Watch at Y Combinator's Demo Day

5 Startups to Watch at Y Combinator's Demo Day

An investor's preview of the companies that have caught his eye at the Californian accelerator's summer event.
8 Ways to Optimize Your Network

8 Ways to Optimize Your Network

The value of your network has everything to do with how you cultivate relationships and little to do with how many names you can drop.
Driving Innovation With Crowdsourcing

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
Power Up Your PR Strategy With Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
How Big Data Will Change Everything About Managing Employees

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.
4 Sturdy Pillars of Data for Growing Your Small Retail Business

4 Sturdy Pillars of Data for Growing Your Small Retail Business

Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
To Achieve Big Data's Potential, Get it Into the Boardroom

To Achieve Big Data's Potential, Get it Into the Boardroom

It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.
How Small Businesses Can Embrace Big Data

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
4 Steps to Knowing What Your Customers Want Better Than They Do

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
How to Lay the Foundation for a Data-Driven Business With A/B Testing

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry

This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry

New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.
In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple’s ubiquity and usability.
Celebrating the Freedom to Make Data-Driven Decisions

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
Big Data

Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.