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5 Ways to Pull Big Data Into Your Marketing Strategy
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News and Articles About Big Data
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
New job titles accompany companies' forays into the information-dense marketing universe.
What the 'Internet of Things' Means for Enterprising Entrepreneurs
Harnessing data will make possible a new wave of products and services for customers.
Dan T Pickett
Big Data Has the Potential to Transform Health Care
If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
Data is Not an Insight
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
The Ultimate Guide to Metrics for Business Leaders
Drive performance by focusing on key measurements in seven telling ways.
Master the Art of the Cluster Sell and Dominate Your Industry
A software company CEO describes a strategy to capture many clients across a business sector.
What Startups Need to Know About Ad Tech
Focus marketing dollars on the very people who actually want to buy something you're selling.
Marketers Now Need to Think Data First
It's time for agencies everywhere to rethink the equation -- starting with hiring.
Measure These 5 Talent Metrics for Greater Success in Hiring and Managing Employees
Human-resource teams worldwide are still failing to use data to make decisions as well as evaluate business performance.
Customer Experience Should Not Be the Job of Just One Person
Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success
Here are five factors to consider when collecting and analyzing information about your company and the workforce at large.
Next Big Thing
The Tech Surge That's Putting Consumers in the Forefront
Why the shift from producers to customers is changing everything.
Big Data Bounty: U.S. Startups Challenge Agribusiness Giants
As the race for dominance on the farm heats up, a number of small tech startups are launching products that compete with giants like Monsanto, Deere and DuPont Pioneer.
The World of Big Data Is Now Open to Small Companies
Business-intelligence solutions are now friendlier and more accessible for organizations of modest scale.
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