Big Data

News and Articles About Big Data

Hire Better Talent With a Big-Data Scientist

Hire Better Talent With a Big-Data Scientist

This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
How to Make Predictive Analytics Work for Your Business

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

The world of ‘big data’ will balloon in years to come.
Overcoming the Challenges of Data Analytics

Overcoming the Challenges of Data Analytics

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Why the Future of Retail Will Blow Your Mind

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers’ physical and digital worlds, bringing an online data-driven strategy to storefronts
Hey, Dad: Give Your Daughter's Career a Boost. Do the Dishes.

Hey, Dad: Give Your Daughter's Career a Boost. Do the Dishes.

A new study suggests that a key contributor in how girls form their professional ambition is how much their father contributes around the house.
This Software Is Making Ecommerce Companies Even Smarter

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.
This Crucial Market Research  Can Help Your Company Shine

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Big Data is Your Sixth Sense for Prospecting Sales

Big Data is Your Sixth Sense for Prospecting Sales

Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
6 Signs It's Time to Find a New Hiring Strategy

6 Signs It's Time to Find a New Hiring Strategy

New technology can significantly decrease the duration of the entire interview process, at every stage.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
What Is Keeping Wearable Tech From Being Fashionable?

What Is Keeping Wearable Tech From Being Fashionable?

Four areas will drive the market far beyond where it is today and make a significant contribution to the quality of people's lives.
Cutting the Cord: How One Woman Tried to Hide Her Pregnancy From the Internet

Cutting the Cord: How One Woman Tried to Hide Her Pregnancy From the Internet

In a world where digital patterns are meticulously and surreptitiously tracked by marketers, Janet Vertesi sought to conceal her pregnancy from the ever-watchful glare of big data.
Get Comfortable With Big Data in 3 Steps

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
How Big Data Helps Us Keep Pace (Infographic)

How Big Data Helps Us Keep Pace (Infographic)

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Evolve or Die in the Age of the Consumer

Evolve or Die in the Age of the Consumer

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
Big Data Isn't Just For Big Businesses Anymore

Big Data Isn't Just For Big Businesses Anymore

With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
Not Using Big Data for Hiring? You May Be Missing Out on the Best Candidates.

Not Using Big Data for Hiring? You May Be Missing Out on the Best Candidates.

Small employers can use computers and software to objectively evaluate job seekers based on skills, experience and knowledge before an interview -- and remove bias from the process.
Intel Just Poured $740 Million Into Cloudera. But What Is It?

Intel Just Poured $740 Million Into Cloudera. But What Is It?

Cloudera is getting a lot of investor love, with Intel taking an 18 percent stake in the company. Here's a bit more about what the company does.
When Your Product Design Makes Your Customers Feel Smart

When Your Product Design Makes Your Customers Feel Smart

Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Big Data

Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.