Big Data

News and Articles About Big Data

Big Data

Big Data Is No Longer Confined to the Big Business Playbook

Before now, taking advantage of these analytical tools was often considered something only large organizations or people with certain skills would pursue.
John Mason
Big Data

Ask the Right Questions About Your Data to Build Business Value

Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
Asha Saxena
The 3 Biggest Sins of Customer Engagement
Customer Engagement

The 3 Biggest Sins of Customer Engagement

Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.
Guy Nirpaz
Customer Relationship Management

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Jeffrey Fotta
You and Your Intuition Should Make Friends With Big Data
Big Data

You and Your Intuition Should Make Friends With Big Data

With both working in tandem, your business could leapfrog ahead of the competition. Try developing the right infrastructure to integrate these information-rich resources into regular decision making.
Asha Saxena
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Tools

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
Matthew Toren
What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election
Big Data

What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election

Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
Russell Glass
5 Ways Open Government Data Can Inspire Startup Innovation
Big Data

5 Ways Open Government Data Can Inspire Startup Innovation

The best things in life are often free. And that's the case with scores of public information sets.
Asha Saxena
3 Marketing Tactics to Avoid Next Year
Marketing

3 Marketing Tactics to Avoid Next Year

Here instead are some worthy approaches to take for your promotional efforts in 2015.
Renee Yeager
Learn to Refine Crude Data, a Precious Resource for a Startup
Big Data

Learn to Refine Crude Data, a Precious Resource for a Startup

Harness your company's information to consider key metrics and fulfill specific business goals. Remove unessential matters to find that pure elixir that will enrich and enhance the enterprise.
Asha Saxena
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing Strategies

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
5 Steps to Build a Million-Dollar Business in One Year
Starting a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.
Sujan Patel
Mine Big Data's Promise. Selling Info You Gather Is a Profitable Sideline.
Big Data

Mine Big Data's Promise. Selling Info You Gather Is a Profitable Sideline.

Not only can your company gain from analysis and insights. You can market these products to other firms.
Asha Saxena
5 Tech Tools that Help Businesses Compete With the Big Guys
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Adam Toren