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3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
How Analytics and Data Can Undermine Leaders
Four things to avoid to make sure you're using big data effectively.
We Know You Love Our Product: We Can See It in Your Face
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
How Data Science Is Fueling Social Entrepreneurship
To be successful, businesses on a mission to do good should look to and rely on hard numbers.
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Marketing departments need specalists to tease out what is significant from mountains of available information.
You Need Big Data Now: 5 Professions That Can Benefit
Success is in the details, and the details are in the data.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
The pop star proves she knows her customers and fans.
Decoding Big Data for Business Growth (Infographic)
If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
How Companies Can Apply Big Data to Engage Employees
Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
Without Good Analysis, Big Data Is Just a Big Trash Dump
Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
How to Use Analytics to Unlock a Treasure Trove of Information
To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
5 Ways Data Can Enhance Marketing Campaigns
Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
The Top 5 Challenges Facing Big Data Startups Today
You need to anticipate obstacles like the shortage of talent, big competition and mis-education.
How a Data-Driven Meal Delivery Service Cooks Up Exactly What Customers Want
With help from some San Francisco-based software, Munchery can track customers' order histories and preferences. The results taste like success.
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