Big Data

News and Articles About Big Data

4 Lessons for Every Entrepreneur Creating Big Data Solutions
Big Data

4 Lessons for Every Entrepreneur Creating Big Data Solutions

Big Data is dazzling but it doesn't automatically shed light on real problems.
Bill Schmarzo
4 Marketing Analytics Tools That Are Shaping the Industry
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
Paint by Numbers. Harness the Power of Data Visualization.
Big Data

Paint by Numbers. Harness the Power of Data Visualization.

The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
Asha Saxena
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
16 Startup Trends That Will Be Huge in 2015
Predictions

16 Startup Trends That Will Be Huge in 2015

A list of big, important predictions from the investors at venture capital firm Andreessen Horowitz.
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Big Data

Facts and Myths of Business and Big Data in the Cloud (Infographic)

Startups take to the cloud naturally but large, established companies are making the move methodically.
Prat Moghe
The Internet of Things Will Have Arrived When You Don't Even Notice It's There
Internet of Things

The Internet of Things Will Have Arrived When You Don't Even Notice It's There

The IoT will be a disappointment if it is just a deluge of smart-phone apps for operating appliances.
Howdy Pierce
How to Equip Yourself for the Data-Driven Future
Technology

How to Equip Yourself for the Data-Driven Future

Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Asha Saxena
5 Big Company Branding Strategies Any Business Can Utilize
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
Big Data

Big Data Is No Longer Confined to the Big Business Playbook

Before now, taking advantage of these analytical tools was often considered something only large organizations or people with certain skills would pursue.
John Mason
Ask the Right Questions About Your Data to Build Business Value
Big Data

Ask the Right Questions About Your Data to Build Business Value

Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
Asha Saxena
The 3 Biggest Sins of Customer Engagement
Customer Engagement

The 3 Biggest Sins of Customer Engagement

Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.
Guy Nirpaz
Customer Relationship Management

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
Jeffrey Fotta
You and Your Intuition Should Make Friends With Big Data
Big Data

You and Your Intuition Should Make Friends With Big Data

With both working in tandem, your business could leapfrog ahead of the competition. Try developing the right infrastructure to integrate these information-rich resources into regular decision making.
Asha Saxena