Big Data

News and Articles About Big Data

4 Sturdy Pillars of Data for Growing Your Small Retail Business

Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.

To Achieve Big Data's Potential, Get it Into the Boardroom

It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.

This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry

New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple’s ubiquity and usability.

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.

Hire Better Talent With a Big-Data Scientist

This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.

What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

The world of ‘big data’ will balloon in years to come.

Overcoming the Challenges of Data Analytics

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers’ physical and digital worlds, bringing an online data-driven strategy to storefronts

Hey, Dad: Give Your Daughter's Career a Boost. Do the Dishes.

A new study suggests that a key contributor in how girls form their professional ambition is how much their father contributes around the house.

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.

Big Data is Your Sixth Sense for Prospecting Sales

Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.

6 Signs It's Time to Find a New Hiring Strategy

New technology can significantly decrease the duration of the entire interview process, at every stage.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.

What Is Keeping Wearable Tech From Being Fashionable?

Four areas will drive the market far beyond where it is today and make a significant contribution to the quality of people's lives.

Cutting the Cord: How One Woman Tried to Hide Her Pregnancy From the Internet

In a world where digital patterns are meticulously and surreptitiously tracked by marketers, Janet Vertesi sought to conceal her pregnancy from the ever-watchful glare of big data.

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