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Today's Most Read
How One Boutique Uses Technology to Help More Brides to Say Yes to the Dress
How Caffeine Can Hurt Your Potential for Success
Google Launches Program to Help Small Businesses Become More Visible
When Are You Actually Ready to Launch a Startup?
These High-Tech High Heels Change Color With the Click of an App
News and Articles About Big Data
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Starting a Business
5 Steps to Build a Million-Dollar Business in One Year
Plenty of businesses have achieved this goal, and you can too.
Mine Big Data's Promise. Selling Info You Gather Is a Profitable Sideline.
Not only can your company gain from analysis and insights. You can market these products to other firms.
5 Tech Tools that Help Businesses Compete With the Big Guys
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
With Machine Learning, Businesses Can Capitalize on Information It Would Take an Army to Study
Now small companies can act smarter. Not only does the software do the analysis of massive data sets but it also uses patterns to change its processes in real time.
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
New job titles accompany companies' forays into the information-dense marketing universe.
What the 'Internet of Things' Means for Enterprising Entrepreneurs
Harnessing data will make possible a new wave of products and services for customers.
Dan T Pickett
Big Data Has the Potential to Transform Health Care
If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
Data is Not an Insight
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
The Ultimate Guide to Metrics for Business Leaders
Drive performance by focusing on key measurements in seven telling ways.
Master the Art of the Cluster Sell and Dominate Your Industry
A software company CEO describes a strategy to capture many clients across a business sector.
What Startups Need to Know About Ad Tech
Focus marketing dollars on the very people who actually want to buy something you're selling.
Marketers Now Need to Think Data First
It's time for agencies everywhere to rethink the equation -- starting with hiring.
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