Big Data

News and Articles About Big Data

The Role of Luck in Business, Investing and Sports

The Role of Luck in Business, Investing and Sports

Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
Oscar Predictions: Who Will Win an Academy Award? This Data Company Thinks It Has the Answers.

Oscar Predictions: Who Will Win an Academy Award? This Data Company Thinks It Has the Answers.

It's anyone's guess who'll take home a golden statue, but big data could provide some insight.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Is Amazon Making Peace With Its Retail Frenemies?

Is Amazon Making Peace With Its Retail Frenemies?

Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
5 Ways Data Can Help You Stay Ahead of the Game

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Move Over Big Data -- Here Comes 'Fast' Data

Move Over Big Data -- Here Comes 'Fast' Data

Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
3 Ways Companies Can Better Use Big Data in 2014

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
A Smarter Calendar: How Tempo Can Help You Rule Your Next Meeting

A Smarter Calendar: How Tempo Can Help You Rule Your Next Meeting

This free app uses artificial intelligence to turn your calendar into a digital personal assistant.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
IBM to Open Up Jeopardy Winner Watson's 'Brain' for Everyone

IBM to Open Up Jeopardy Winner Watson's 'Brain' for Everyone

Big Blue aims to spur innovation in the cognitive intelligence space by making the software publicly available for developers.
Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?

Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?

Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Launching Today: Silicon Valley Venture Fund for Big Data Startups

Launching Today: Silicon Valley Venture Fund for Big Data Startups

Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
Why Big Data Is Your Key to Beefing Up Customer Engagement

Why Big Data Is Your Key to Beefing Up Customer Engagement

Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
10 Stories From the Web to Know About This Week

10 Stories From the Web to Know About This Week

Music group Arcade Fire embraces new web technology for latest video, Japan looks to women to save its startup economy, the story behind iPhone's fingerprint technology. . . This week's notable news and tantalizing tidbits.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.

Startups Mine 'Big Data' Too

Though popularized by giant web companies Amazon and Netflix, startups are increasingly getting into the algorithm game -- hoping the practice not only cements life-long customers but also added sales.
5 Small Ways to Use Big Data to Majorly Improve Business

5 Small Ways to Use Big Data to Majorly Improve Business

Big data can seem intimidating, but these five strategies can make using it easy and beneficial to your company's growth.
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.

This Startup Wants to Revolutionize Search, One Data Set at a Time

NYC's Enigma is looking to make public-data sets more accessible to users through its search platform. And it's taking off like wildfire.
Big Data

Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.