News and Articles About Big Data
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Here are three reasons why marketing officers should think of people first.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
This free app uses artificial intelligence to turn your calendar into a digital personal assistant.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Big Blue aims to spur innovation in the cognitive intelligence space by making the software publicly available for developers.
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
Music group Arcade Fire embraces new web technology for latest video, Japan looks to women to save its startup economy, the story behind iPhone's fingerprint technology. . . This week's notable news and tantalizing tidbits.
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
Though popularized by giant web companies Amazon and Netflix, startups are increasingly getting into the algorithm game -- hoping the practice not only cements life-long customers but also added sales.
Big data can seem intimidating, but these five strategies can make using it easy and beneficial to your company's growth.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
NYC's Enigma is looking to make public-data sets more accessible to users through its search platform. And it's taking off like wildfire.
There is a lot of information out there and it just keeps growing. Here are the basics of working with big data.
With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
Data sciences company Farsite is using big data to predict the 85th Academy Awards.
A panel of New York City venture capitalists say advertising technology, financial technology and nanotechnology will be among 2013's most buzzworthy sectors.
Student entrepreneur David Donner Chait on why analytics are critical to any startup.
In a world where file storage needs run to 1.8 trillion gigabytes, Silicon Valley startup Peaxy hopes to make it easier than ever for businesses to manage their data.
Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.