Big Data

News and Articles About Big Data

The Creator of the World's First Pop-Up Ad Apologizes for Everything
Advertising

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Nina Zipkin
 5 Startups to Watch at Y Combinator's Demo Day
Investing

5 Startups to Watch at Y Combinator's Demo Day

An investor's preview of the companies that have caught his eye at the Californian accelerator's summer event.
John Rampton
8 Ways to Optimize Your Network
Relationships

8 Ways to Optimize Your Network

The value of your network has everything to do with how you cultivate relationships and little to do with how many names you can drop.
Josh Mait
Driving Innovation With Crowdsourcing
Innovation

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
Michael Morton
Power Up Your PR Strategy With Big Data
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Zach Cutler
How Big Data Will Change Everything About Managing Employees
Big Data

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.
Ryan Fuller
4 Sturdy Pillars of Data for Growing Your Small Retail Business
Data Analysis

4 Sturdy Pillars of Data for Growing Your Small Retail Business

Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
To Achieve Big Data's Potential, Get it Into the Boardroom
Big Data

To Achieve Big Data's Potential, Get it Into the Boardroom

It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.
Bill Schmarzo
How Small Businesses Can Embrace Big Data
Big Data

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
Joanna Schloss
4 Steps to Knowing What Your Customers Want Better Than They Do
Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
Joseph Pigato
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
Brooks Bell
This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry
Restaurants

This New Orleans Food-Tech Startup Is Turning the Tables on the Restaurant Industry

New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.
Catherine Clifford
In Landmark Deal, Apple and IBM Join Up to Develop Business Apps
Business Software

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple's ubiquity and usability.
Geoff Weiss
Celebrating the Freedom to Make Data-Driven Decisions
Big Data

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
Southard Jones