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How Learning Where Shoppers Browse Online Helps Businesses Make the Sale
Businesses of all types are becoming adept at learning about potential customers as they go about the online equivalent of window shopping.
Measuring the Impact of Your Content Marketing
Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
How to Use Your Endless Stream of Big Data as an Asset
Every company has data but this information isn't valuable until it's positioned as a tool for insight and progress.
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Look for These 7 Characteristics Before Hiring a Data Scientist
Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
How Analytics and Data Can Undermine Leaders
Four things to avoid to make sure you're using big data effectively.
We Know You Love Our Product: We Can See It in Your Face
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Small Business - Big Impact
How Data Science Is Fueling Social Entrepreneurship
To be successful, businesses on a mission to do good should look to and rely on hard numbers.
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Marketing departments need specalists to tease out what is significant from mountains of available information.
You Need Big Data Now: 5 Professions That Can Benefit
Success is in the details, and the details are in the data.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
The pop star proves she knows her customers and fans.
Decoding Big Data for Business Growth (Infographic)
If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
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