It is one of those topics we can't escape -- and with good reason.
While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Big Data is dazzling but it doesn't automatically shed light on real problems.
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
A list of big, important predictions from the investors at venture capital firm Andreessen Horowitz.
Startups take to the cloud naturally but large, established companies are making the move methodically.
Internet of Things
The IoT will be a disappointment if it is just a deluge of smart-phone apps for operating appliances.
Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Before now, taking advantage of these analytical tools was often considered something only large organizations or people with certain skills would pursue.
Arriving at the appropriate line of inquiry could be the catalyst that pushes your leadership, teams and company toward success.
Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.