News and Articles About Big Data
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
Small employers can use computers and software to objectively evaluate job seekers based on skills, experience and knowledge before an interview -- and remove bias from the process.
Cloudera is getting a lot of investor love, with Intel taking an 18 percent stake in the company. Here's a bit more about what the company does.
Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
Examine patterns in customers' behavior to score purchases from them once again.
Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
It's anyone's guess who'll take home a golden statue, but big data could provide some insight.
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
What business owners need to know about gathering, using and protecting customer information.
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Here are three reasons why marketing officers should think of people first.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
This free app uses artificial intelligence to turn your calendar into a digital personal assistant.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Big Blue aims to spur innovation in the cognitive intelligence space by making the software publicly available for developers.
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
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