News and Articles About Big Data
Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
It's anyone's guess who'll take home a golden statue, but big data could provide some insight.
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
What business owners need to know about gathering, using and protecting customer information.
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Here are three reasons why marketing officers should think of people first.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
This free app uses artificial intelligence to turn your calendar into a digital personal assistant.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Big Blue aims to spur innovation in the cognitive intelligence space by making the software publicly available for developers.
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
Data Elite wants to fill a need for big data startups that aren't satisfied by generic startup incubators and investment funds. And it has major backers ready to make sure it succeeds.
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
Music group Arcade Fire embraces new web technology for latest video, Japan looks to women to save its startup economy, the story behind iPhone's fingerprint technology. . . This week's notable news and tantalizing tidbits.
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
Though popularized by giant web companies Amazon and Netflix, startups are increasingly getting into the algorithm game -- hoping the practice not only cements life-long customers but also added sales.
Big data can seem intimidating, but these five strategies can make using it easy and beneficial to your company's growth.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
NYC's Enigma is looking to make public-data sets more accessible to users through its search platform. And it's taking off like wildfire.
Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.