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Why Your Startup Needs to Be Data Mature From the Beginning
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
Should ROI Be Attached to Every Marketing Activity?
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
3 Things That Successful Entrepreneurs Know About Data
Attaching strategic actions to important metrics can turn your company into a money-making machine.
Why You Need to Embrace the Big Data Trend in HR
Big data is an increasingly available resource for recruiting and retaining the best talent, with substantial savings for employers.
4 Things a Data Scientist Can Do for Entrepreneurs
Virtually every type of company can benefit from a skilled data scientist.
10 Data Tools Every Marketer Needs to Be Using
The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Which Do We Need More: Big Data or Fast Data?
Why computers can't do all the work: data analysts are important, too
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Looking to Use Big Data? Ask These 4 Questions.
Big data doesn't have to be scary; businesses just need to ask the right questions.
Why Business That Use 'Big Data' Make More Money (Infographic)
You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
5 Remarkable Facts About the Future of Health Care
'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
How We're Measuring Ourselves to Better Health
People immersed in the Quantified Self movement collect vast amounts of data about their health but analytics still needs make easier to apply.
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
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