Big Data

News and Articles About Big Data

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
Marketing

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Dan Newman
Look for These 7 Characteristics Before Hiring a Data Scientist
Big Data

Look for These 7 Characteristics Before Hiring a Data Scientist

Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Asha Saxena
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
How Analytics and Data Can Undermine Leaders
Big Data

How Analytics and Data Can Undermine Leaders

Four things to avoid to make sure you're using big data effectively.
Patti Johnson
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Dan Newman
How Data Science Is Fueling Social Entrepreneurship
Social Entrepreneurs

How Data Science Is Fueling Social Entrepreneurship

To be successful, businesses on a mission to do good should look to and rely on hard numbers.
Sujan Patel
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Big Data

Want Big Data to Help Your Marketing Team? Hire a Data Scientist.

Marketing departments need specalists to tease out what is significant from mountains of available information.
Brian Kardon
You Need Big Data Now: 5 Professions That Can Benefit
Big Data

You Need Big Data Now: 5 Professions That Can Benefit

Success is in the details, and the details are in the data.
Chris Neumann
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
Jerry Jao
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
How Companies Can Apply Big Data to Engage Employees
Big Data

How Companies Can Apply Big Data to Engage Employees

Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
Dan Newman
Without Good Analysis, Big Data Is Just a Big Trash Dump
Big Data

Without Good Analysis, Big Data Is Just a Big Trash Dump

Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
Vin Gupta
How to Use Analytics to Unlock a Treasure Trove of Information
Data Analysis

How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
Eric Samson
5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.