Big Data

News and Articles About Big Data

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Dan Newman
3 Things That Successful Entrepreneurs Know About Data
Data Analysis

3 Things That Successful Entrepreneurs Know About Data

Attaching strategic actions to important metrics can turn your company into a money-making machine.
Aran Hamilton
Why You Need to Embrace the Big Data Trend in HR
Big Data

Why You Need to Embrace the Big Data Trend in HR

Big data is an increasingly available resource for recruiting and retaining the best talent, with substantial savings for employers.
Matt Straz
4 Things a Data Scientist Can Do for Entrepreneurs
Big Data

4 Things a Data Scientist Can Do for Entrepreneurs

Virtually every type of company can benefit from a skilled data scientist.
Michael Li
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
Which Do We Need More: Big Data or Fast Data?
Big Data

Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too
Jean Spencer
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Dane Atkinson
Looking to Use Big Data? Ask These 4 Questions.
Big Data

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.
Dan Newman
Why Business That Use 'Big Data' Make More Money (Infographic)
Infographics

Why Business That Use 'Big Data' Make More Money (Infographic)

You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
Catherine Clifford
5 Remarkable Facts About the Future of Health Care
Health Care

5 Remarkable Facts About the Future of Health Care

'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
Asha Saxena
How We're Measuring Ourselves to Better Health
Big Data

How We're Measuring Ourselves to Better Health

People immersed in the Quantified Self movement collect vast amounts of data about their health but analytics still needs make easier to apply.
Stefan Groschupf
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
10 Questions to Ask When Collecting Customer Data
News and trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow