Big Data

News and Articles About Big Data

How We're Measuring Ourselves to Better Health
Big Data

How We're Measuring Ourselves to Better Health

People immersed in the Quantified Self movement collect vast amounts of data about their health but analytics still needs make easier to apply.
Stefan Groschupf
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
10 Questions to Ask When Collecting Customer Data
News and trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game
Big Data

Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.
Catherine Clifford
How to Tame the Big Data Beast
Big Data

How to Tame the Big Data Beast

It is one of those topics we can't escape -- and with good reason.
Take the Guesswork Out of Innovation With Metrics
Big Data

Take the Guesswork Out of Innovation With Metrics

While thinking intuitively might lead to some good ideas eventually, you must invest wisely. Track winning ideas by the numbers.
Asha Saxena
4 Lessons for Every Entrepreneur Creating Big Data Solutions
Big Data

4 Lessons for Every Entrepreneur Creating Big Data Solutions

Big Data is dazzling but it doesn't automatically shed light on real problems.
Bill Schmarzo
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
Paint by Numbers. Harness the Power of Data Visualization.
Big Data

Paint by Numbers. Harness the Power of Data Visualization.

The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
Asha Saxena
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
16 Startup Trends That Will Be Huge in 2015
Predictions

16 Startup Trends That Will Be Huge in 2015

A list of big, important predictions from the investors at venture capital firm Andreessen Horowitz.
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Big Data

Facts and Myths of Business and Big Data in the Cloud (Infographic)

Startups take to the cloud naturally but large, established companies are making the move methodically.
Prat Moghe
The Internet of Things Will Have Arrived When You Don't Even Notice It's There
Internet of Things

The Internet of Things Will Have Arrived When You Don't Even Notice It's There

The IoT will be a disappointment if it is just a deluge of smart-phone apps for operating appliances.
Howdy Pierce
How to Equip Yourself for the Data-Driven Future
Technology

How to Equip Yourself for the Data-Driven Future

Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Asha Saxena