Big Data

News and Articles About Big Data

Indirect Data Is the Travel Industry's Secret Weapon
Data-Driven Marketing

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
David Steinberg
Do What Uber Did. Empower Users and Other Stakeholders.
Empowerment

Do What Uber Did. Empower Users and Other Stakeholders.

Here's how you can turn data into a difference-maker -- and crush your competition.
Jeff Booth
Microsoft Is Testing Underwater Data Centers
Business Accelerated

Microsoft Is Testing Underwater Data Centers

The move is intended to cut high energy costs.
Data-Driven Marketing in 2016: Bigger, Faster, Better
Business Accelerated

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.
David Steinberg
You Can Become a Data Scientist. Yes, You.
Data Analysis

You Can Become a Data Scientist. Yes, You.

Don't let data scare you. Here are five ways to handle it.
Ashley Stirrup
Multicultural Marketing Is All About the Metrics
Data-Driven Marketing

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
César Melgoza
When It Comes to Analytics, Ignorance Is Not Bliss
Data-Driven Marketing

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.
Jacob Baadsgaard
Use Your Customer Support Staff to Improve Every Aspect of Your Business
Data-Driven Marketing

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.
Leyla Seka
The Franchise World Finally Gets the Whole 'Big Data' Thing
Franchise 500

The Franchise World Finally Gets the Whole 'Big Data' Thing

Franchises are using big data to customize marketing, select locations and manage staffing.
How HR Data Can Help Growing Startups Make Better Decisions
Ready To Launch

How HR Data Can Help Growing Startups Make Better Decisions

'The sooner you start collecting that data, the better off you'll be,' says Namely CEO Matt Straz.
Stephen J. Bronner
5 Ways Customer Data Can Up Your Customer-Experience Game
Big Data

5 Ways Customer Data Can Up Your Customer-Experience Game

Companies need to identify patterns, trends and other insights to better understand their target personas and customers.
Sara Vera
4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data
Big Data

4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data

Here are four lessons product development teams can learn from the military.
Gil Sadeh
With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing
data mining

With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

Pictures are still worth a thousand of words.
Watch Our Livestream with MailChimp's John Foreman Wednesday at 7 p.m. EST
Big Data

Watch Our Livestream with MailChimp's John Foreman Wednesday at 7 p.m. EST

This Chief Data Officer will chat live at General Assembly. Watch the talk right here on Entrepreneur.
Linda Lacina