Big Data

News and Articles About Big Data

Turn to Tesla's Example in Steering a Startup to Success

Turn to Tesla's Example in Steering a Startup to Success

Context, the sharing economy and big data are worth considering when strategizing about how to scale a small company.
Why Small Businesses Actually Have the Big-Data Advantage

Why Small Businesses Actually Have the Big-Data Advantage

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
Avoiding Headwinds on the Road to Business Success

Avoiding Headwinds on the Road to Business Success

Lessons gleaned from the Race Across America about gathering data can be readily applied to the entrepreneur's landscape.
The Creator of the World's First Pop-Up Ad Apologizes for Everything

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
 5 Startups to Watch at Y Combinator's Demo Day

5 Startups to Watch at Y Combinator's Demo Day

An investor's preview of the companies that have caught his eye at the Californian accelerator's summer event.
8 Ways to Optimize Your Network

8 Ways to Optimize Your Network

The value of your network has everything to do with how you cultivate relationships and little to do with how many names you can drop.
Driving Innovation With Crowdsourcing

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
Power Up Your PR Strategy With Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
How Big Data Will Change Everything About Managing Employees

How Big Data Will Change Everything About Managing Employees

The analytical tools that have revolutionized marketing are set to do the same for leading your team.
4 Sturdy Pillars of Data for Growing Your Small Retail Business

4 Sturdy Pillars of Data for Growing Your Small Retail Business

Data you routinely collect, when properly analyzed, will guide you to better sales and happier customers.
To Achieve Big Data's Potential, Get it Into the Boardroom

To Achieve Big Data's Potential, Get it Into the Boardroom

It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.
How Small Businesses Can Embrace Big Data

How Small Businesses Can Embrace Big Data

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
4 Steps to Knowing What Your Customers Want Better Than They Do

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
How to Lay the Foundation for a Data-Driven Business With A/B Testing

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
This New Orleans Startup Is Turning the Tables on the Restaurant Industry

This New Orleans Startup Is Turning the Tables on the Restaurant Industry

New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.
In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple’s ubiquity and usability.
Celebrating the Freedom to Make Data-Driven Decisions

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
Hire Better Talent With a Big-Data Scientist

Hire Better Talent With a Big-Data Scientist

This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
How to Make Predictive Analytics Work for Your Business

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

The world of ‘big data’ will balloon in years to come.
Overcoming the Challenges of Data Analytics

Overcoming the Challenges of Data Analytics

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

Have a Burning Business Question? Ask the Expert: Jon Elvekrog.

For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Why the Future of Retail Will Blow Your Mind

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers’ physical and digital worlds, bringing an online data-driven strategy to storefronts
Big Data

Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.