News and Articles About Big Data
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
New Orleans-based meal-experience company Dinner Lab depends on participants giving their honest feedback on every course.
The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apples ubiquity and usability.
The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
This new breed of HR employee will integrate data sets, interpret findings and compare different data sets to make new discoveries.
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
The world of big data will balloon in years to come.
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
For our Ask the Expert series, social guru Jon Elvekrog is looking to answer your questions about social media, social data, mobile marketing and online advertising. Plus, as a founder himself, he is open to inquiries pertaining to entrepreneurship.
Merchants will merge shoppers physical and digital worlds, bringing an online data-driven strategy to storefronts
A new study suggests that a key contributor in how girls form their professional ambition is how much their father contributes around the house.
Meta data and machine-learning software leads buyers straight to what they want.
Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
New technology can significantly decrease the duration of the entire interview process, at every stage.
Now more than ever, consumers want to collaborate with companies and help shape their future.
Four areas will drive the market far beyond where it is today and make a significant contribution to the quality of people's lives.
In a world where digital patterns are meticulously and surreptitiously tracked by marketers, Janet Vertesi sought to conceal her pregnancy from the ever-watchful glare of big data.
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
Big data is giving businesses game-changing insight into their customers and industries. In this series, learn more about how the power of big data is helping executives and managers make smarter decisions.