Business Ideas
What Growing Startups Get Wrong About CRM Software, and How to Fix It
Why CRM software fails in growing startups and how fixing process, not tools, makes it work.
Bidhan is the Co-founder and COO of Taazaa Inc. and has also co-founded SaaS products like Innago, CookinGenie, and Tobi Cloud. He has more than two decades of software industry experience, driving cross-functional development teams to success.
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More From Bidhan Baruah
Business Model
5 Hidden Signals Your Startup Has Achieved Product Market Fit
These customer-driven signals reveal whether real product-market fit exists, before growth metrics create false confidence.
Business Model
Why Early-Stage Startups Don’t Need a Traditional Go-to-Market Strategy
Early-stage startups don't fail from lack of effort — they fail by scaling sales and GTM before they've earned the right to grow.
Business Plan
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Business Operations & Logistics
Why Startups Stall After Product-Market Fit — And How to Fix It
Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent, scalable growth.
Brick & Mortar
Why the Future of Real Estate Tech Belongs to Suburbs, Not Skyscrapers
The next phase of U.S. PropTech will shift from enterprise high-rises to practical software built for the residential majority beyond major cities.
Business Operations & Logistics
AI Is Paying Off in Finance — But Only for Leaders Who Use It the Right Way
Companies that see real AI ROI don't just buy the right tools. They know exactly how to embed AI into their processes and decision-making.
Business Ideas
Why Startups Fail to Break Through and the Strategic Moves That Separate the Winners
Most startups stall because they chase features and rely too long on founder-led sales.
Brick & Mortar
Inside the Startup Playbook That Silicon Valley Doesn’t Want You to Know About
To grow your startup safely, always put profit and customer needs first instead of chasing venture capital hype.
Thought Leaders
Retention Isn’t an HR or Employee Issue — It’s the Leadership Test You Take Every Day
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Tech
Why AI Isn’t Your Advantage — Your People Are
The smartest system still needs people who can turn its output into action.
Thought Leaders
The Best Mentors Use These 4 Questions to Help Their Team Grow
What makes someone a strong, capable leader? Asking thoughtful questions by leadership not only builds confidence and drives growth, but it also helps teams flourish.
Thought Leaders
78% of Projects Fail Because of This One Problem — Here’s How Continuous Learning Solves It
Traditional training drains resources without results. Smart upskilling through stretch projects and peer learning delivers faster innovation and stronger returns.
Human Resources
How The Best Entrepreneurs Use Technology to Build a Sustainable Work Culture
Sustainability requires meeting the needs of the present without compromising the ability of future generations to meet their own needs.
Human Resources
From Hire to Hero — 4 Strategies for Onboarding Senior Executives
Setting up high-level hires for success requires forethought, the right environment and a flexible runway.
Building a Business
Want to Be Better at Decision Making? Here are 5 Steps to Better Data-Driven Business Decisions
You often hear entrepreneurs say, "We don't know what we don't know," when talking about deficiencies in data gathering. But when you have data in silos, it's more a case of "We don't know what we DO know."
Side Hustle
How to Turn Your Hobby Into a Successful Business
A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.
Marketing
Ensure Customer Loyalty By Hyperfocusing on These Customer Needs
Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.
Building a Business
From 30 to 300 — 5 Ways to Keep Your Vision and Mission Intact as Your Team Grows
The keys to scaling your business successfully are culture, connection, and knowing everyone's name.
