Despite their main products being drugs, pharma companies are driven by the power of data and AI, which helps them prove their value in treating and eradicating diseases.
One of the major stumbling blocks to AI adoption among organizations is the lack of a data-driven culture. Here are three ways organizations can become more data-driven to leverage AI better.
Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.
Analytics could be the bedrock of all enterprise B2B strategies, but there are also pitfalls to be on guard against, especially in the changing business scenarios in a post-pandemic world.
Are targeted ads stalking you? We must begin to think more carefully about how our data is used to shape our opinions and take back ownership of our preferences by bursting out of our information bubbles.
Data has an infinite number of use cases that can vary wildly from organization to organization, but there are some core principles that can enable you to enhance your business and create value through data.
Realizing the importance of data-driven marketing may be a turning point for any company, so it's crucial to learn what strategies may work the best for you.