Brand Reputation

News and Articles About Brand Reputation

Obama's Ex-Press Secretary Is Now Working at McDonald's
McDonalds

Obama's Ex-Press Secretary Is Now Working at McDonald's

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
Kate Taylor
5 Ways to Take Control Over Your Startup's Public Image
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Luis Gallardo
5 Essentials for Achieving Long-Term Success in the Tech Sector
Tech Startups

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Ben Rosenberg
8 Ways to Establish Your Business Credibility
Credibility

8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Peter Gasca
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
Customer Relationship

How to 'Fire' Bad Customers Without Burning Bridges

There are several things you can do to make the process as pain-free as possible for both parties involved.
Jeffrey Hayzlett
The 5 Worst Twitter Marketing Fails of 2014
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
How Far Is Too Far in the Race for Eyeballs?
Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Catherine Clifford
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
3 Steps for Excluding Counterfeit Goods and Protecting Your Brand
Brand Reputation

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
Business Circle

Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.
Jeffrey Hayzlett
Does the Car You Drive Impact Your Career?
Cars

Does the Car You Drive Impact Your Career?

You drive performance. You drive results. You drive your business. But what does the vehicle you drive say about you?
Jeff Haden
The 7 Essential Steps to Monitoring Your Online Reputation
Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.
Neil Patel