Brand Reputation

News and Articles About Brand Reputation

7 Types of People Who Could Sink Your Brand
Reputation Management

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.
Lida Citroën
6 Tips for How to Build Your Startup's Brand From Scratch
Ready To Launch

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
5 Ways to Protect Your Brand's Online Reputation
Branding

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Patrick Ambron
Don't Skimp on Trademark Protection for Your New Brand
Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar
10 Ways You Can Gain Trust Online
Trust

10 Ways You Can Gain Trust Online

Build your reputation and credibility with these tested tactics.
Adam Toren
Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn
Subway

Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn

The former spokesman for the sandwich chain is expected to accept a plea deal on Wednesday.
Kate Taylor
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
The 5 Pillars of a Successful Personal Brand
Marketing

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
Jacqueline Whitmore
What Does It Mean to Be a Good Brand Ambassador?
brand ambassadors

What Does It Mean to Be a Good Brand Ambassador?

Does Taylor Swift and her 57 million followers on Twitter interest you?
Jeffrey Hayzlett
Obama's Ex-Press Secretary Is Now Working at McDonald's
McDonalds

Obama's Ex-Press Secretary Is Now Working at McDonald's

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
Kate Taylor
5 Ways to Take Control Over Your Startup's Public Image
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Luis Gallardo
5 Essentials for Achieving Long-Term Success in the Tech Sector
Tech Startups

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Ben Rosenberg