News and Articles About Brand Reputation
Be your authentic self and give people their money's worth. Your brand will grow itself.
Does Taylor Swift and her 57 million followers on Twitter interest you?
McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Especially over social media.
While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
There are several things you can do to make the process as pain-free as possible for both parties involved.
#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Social Media Marketing
These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
Handle sharp criticism and protect your brand's reputation in these four ways.
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© 2015 Entrepreneur Media, Inc.