Brand Reputation

News and Articles About Brand Reputation

Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn
Subway

Ex-Subway Pitchman Jared Fogle to Plead Guilty to Sex With Minors, Child Porn

The former spokesman for the sandwich chain is expected to accept a plea deal on Wednesday.
Kate Taylor
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
The 5 Pillars of a Successful Personal Brand
Marketing

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
Jacqueline Whitmore
What Does It Mean to Be a Good Brand Ambassador?
brand ambassadors

What Does It Mean to Be a Good Brand Ambassador?

Does Taylor Swift and her 57 million followers on Twitter interest you?
Jeffrey Hayzlett
Obama's Ex-Press Secretary Is Now Working at McDonald's
McDonalds

Obama's Ex-Press Secretary Is Now Working at McDonald's

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
Kate Taylor
5 Ways to Take Control Over Your Startup's Public Image
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Luis Gallardo
5 Essentials for Achieving Long-Term Success in the Tech Sector
Tech Startups

5 Essentials for Achieving Long-Term Success in the Tech Sector

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Ben Rosenberg
8 Ways to Establish Your Business Credibility
Credibility

8 Ways to Establish Your Business Credibility

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Peter Gasca
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
Customer Relationship

How to 'Fire' Bad Customers Without Burning Bridges

There are several things you can do to make the process as pain-free as possible for both parties involved.
Jeffrey Hayzlett
The 5 Worst Twitter Marketing Fails of 2014
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
How Far Is Too Far in the Race for Eyeballs?
Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Catherine Clifford
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell