News and Articles About Brand Reputation
The former spokesman for the sandwich chain is expected to accept a plea deal on Wednesday.
The fast-food chain announced that the two parties decided to suspend their relationship.
Be your authentic self and give people their money's worth. Your brand will grow itself.
Does Taylor Swift and her 57 million followers on Twitter interest you?
McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.
One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.
Especially over social media.
While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
There are several things you can do to make the process as pain-free as possible for both parties involved.
#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Social Media Marketing
These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
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© 2015 Entrepreneur Media, Inc.