Brand Reputation: Page 9
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Why This Indian Casual Dining Chain Never saw a Single Shutdown
Buffets were always there in five-star hotels, but 'live grill' picked up as a concept with this restaurant
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
Four Personal Reputation Management Tips For Entrepreneurs
For entrepreneurs, the stakes of "losing their face" online can lead to disastrous consequences.
How This Artist Makes Money Off YouTube Without Brand Sponsorships
Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
How Can Brands Turn Social Media Crises Into Opportunities
Trolls have the power to destroy your brand image, and you as a brand have the opportunity to set it right with an efficient social media campaign
6 Innovative Ways to Increase Brand Awareness
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
Why Online Marketing is Important for Startups
Opting for online marketing enables the start-up to run campaigns specifically targeted at the right audience.
The Problem With Johnnie Walker's Jane Walker Scotch Was Perception
Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Five Ways Your Business Can Carve Out A Role In The Community
Your brand is human, and just like any person, you live off the engagement and interaction with other humans within your community.