Brands

Apple Steals World's Most Valuable Brand Title From Google
Business Accelerated

Apple Steals World's Most Valuable Brand Title From Google

The tech giants fight over more than just mobile users.
Why Brand Activation at Events Is Terrible
Ready To Launch

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
William Litvack
What Consumer Brands Need to Know About YouTube
Data-Driven Marketing

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Danny Wong
Is There a Difference Between a Product and a Brand?
Data-Driven Marketing

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Data-Driven Marketing

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Your Brand Is Your Promise. Don't Make it Lightly.
Personal Branding

Your Brand Is Your Promise. Don't Make it Lightly.

Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.
Steve Tobak
What Listening Says About Your Brand
Data-Driven Marketing

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
Why Facebook's Latest Move Could Minimize Your Brand's Reach
Data-Driven Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Laura Entis
Being Human Is How Your Branding Strategy Will Succeed
Data-Driven Marketing

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
How Levi's Became a Brand With Staying Power
Data-Driven Marketing

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Make Customers Fall in Love With Your Brand
Data-Driven Marketing

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
10 Reasons Why Your Personal Brand Sucks
Data-Driven Marketing

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Steve Tobak
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
Data-Driven Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Michael Brenner
Your Product Is Your Brand
Data-Driven Marketing

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak