News and Articles About Brands
Our expert speaks to the nuances of trademark law.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
These brands took the No. 1 spot in various categories. Here's why.
Give social media a second life that's tied in to your company's marketing message or campaign.
Convert engaged shoppers into lifelong ambassadors for your brand
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Companies shouldn't take advantage of consumers who trust them with their personal information.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.
LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today.
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
People are hacking corporate culture. But are they entrepreneurs?
The fashion pioneer talks about bridging the gap between entrepreneurship and creativity.
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