Brands

News and Articles About Brands

New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.

Whose Trademark Is It Anyway?

Our expert speaks to the nuances of trademark law.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
The Top Brands in Food Service, Hotels, Retail and More

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
5 Ways to Harness Hashtags to Drive Business Value

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Woo Loyal Customers for Life With 4 Winning Ways

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Companies shouldn't take advantage of consumers who trust them with their personal information.
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Why Happy Employees Are Your Key to Successful Branding

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Chobani's Secret to Making Customers Feel Like Family

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
The Genius Behind the Whitney Museum's New Logo

The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.

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