News and Articles About Brands
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
A compelling brand story gives your audience a way to connect with you.
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Our expert speaks to the nuances of trademark law.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
These brands took the No. 1 spot in various categories. Here's why.
Give social media a second life that's tied in to your company's marketing message or campaign.
Convert engaged shoppers into lifelong ambassadors for your brand
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Companies shouldn't take advantage of consumers who trust them with their personal information.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.