NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Sometimes the safest way to avoid a misstep is to remain silent.
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Retailers are tricky. When they play to our senses, they smell money.
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
If you've tasted success and now have lost it, it usually comes down to one thing.
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
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© 2015 Entrepreneur Media, Inc.