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News and Articles About Brands
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
The 3 Characteristics of Brands That Command Customer Loyalty
The few companies that have won the customer's implicit trust offer valuable lessons.
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
Turning Time Into Currency at Age 23
With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.
Creating Brand Joy. Disrupting With Purpose.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Naming a Business
7 Tips for Naming (or Re-Naming) Your Company
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
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