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News and Articles About Brands
The 4 Stories Entrepreneurs Need to Tell
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
How Influencers Should Be Compensated by Brands
Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Sometimes the safest way to avoid a misstep is to remain silent.
5 Big Company Branding Strategies Any Business Can Utilize
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
How Canada Goose Went From Small Outerwear Company to International Luxury Brand
When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
The Top 1 Reason Your Brand's Revenue Is Declining
If you've tasted success and now have lost it, it usually comes down to one thing.
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Ask the Expert
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
8 Iconic Brands That Have Disappeared
Remember these? Take a trip down memory lane.
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Reprints & Licensing
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