News and Articles About Brands
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Companies shouldn't take advantage of consumers who trust them with their personal information.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.
LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today.
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
People are hacking corporate culture. But are they entrepreneurs?
The fashion pioneer talks about bridging the gap between entrepreneurship and creativity.
Strategies for activating your fan base from New York's Social Media Week.
A successful Pinterest campaign begins with assessing your brand and philosophy.
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Other than dispel the idea that men don't like shopping, flash-sale site founder Jason Ross is hoping to train his company's energy on making a one-stop-lifestyle-shop for men.
Dreaming of the day your business becomes a household name? Follow these examples.
The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.