In this environment of incessant interaction, brands might benefit by talking less and listening more.
The social-networking giant just updated its algorithm to show users more posts from their friends.
Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
With 162 years under its belt, the denim company knows a thing or two about great branding.
By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Sometimes the safest way to avoid a misstep is to remain silent.
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
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© 2015 Entrepreneur Media, Inc.