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News and Articles About Brands
3 Simple Rules for Brands to Get the Most Out of Bloggers
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
How Canada Goose Went From Small Outerwear Company to International Luxury Brand
When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
The Top 1 Reason Your Brand's Revenue Is Declining
If you've tasted success and now have lost it, it usually comes down to one thing.
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Ask the Expert
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
8 Iconic Brands That Have Disappeared
Remember these? Take a trip down memory lane.
Naming a Business
Get Over the Business-Naming Hump With These 5 Strategies
For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
How These Brands Captured Millennials' Hearts in Just 9 Months
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
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