Brands

News and Articles About Brands

Why Traditional Branding Is Useless for Service Providers
Branding

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Carol Roth
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Business Circle

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Erik Huberman
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson
Reviving Your Brand to Save Your Business
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
The Main Reason Startups Don't Last
Innovation

The Main Reason Startups Don't Last

Innovate or fail? Which will be the path of your new entrepreneurial venture?
Nathan Resnick
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Personal Branding

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Grant Cardone
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Storytelling

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Craig Cincotta
The 3 Characteristics of Brands That Command Customer Loyalty
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Rohan Ayyar
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Kristi Knight
Define Your Brand With Focus and Flexibility
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph