$1 an issue
This ad will close in
Today's Most Read
Tony Robbins: Could Moving Be the Answer?
The Best Careers for Your Personality Type (Infographic)
4 Movies Every Entrepreneur Should Watch
21 Ways to Get Inspired (Infographic)
11 Startups That Will Let You Enjoy a Life of Leisure
News and Articles About Brands
Why Traditional Branding Is Useless for Service Providers
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Reviving Your Brand to Save Your Business
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
The Main Reason Startups Don't Last
Innovate or fail? Which will be the path of your new entrepreneurial venture?
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
The 3 Characteristics of Brands That Command Customer Loyalty
The few companies that have won the customer's implicit trust offer valuable lessons.
5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Growth & Strategy
Starting a Business
Tools & Services
Reprints & Permissions
© 2015 Entrepreneur Media, Inc.