Brands

News and Articles About Brands

Why Your Brand Is More Important Than Your Product
Branding

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Catherine Clifford
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
8 Iconic Brands That Have Disappeared
Brands

8 Iconic Brands That Have Disappeared

Remember these? Take a trip down memory lane.
Get Over the Business-Naming Hump With These 5 Strategies
Naming a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Halloween

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
How Reality Star Bethenny Frankel Achieved Brand Success
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Adam Callinan
How These Brands Captured Millennials' Hearts in Just 9 Months
Branding

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Kate Taylor
How to Create a Standout Social-Media Profile
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Allison McCartney
Why Traditional Branding Is Useless for Service Providers
Branding

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Carol Roth
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Business Circle

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Erik Huberman
'Brand Equity' Is an Intangible That's Worth Real Money
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Jennifer Connelly
Use Your Brand Positioning as a Compass for All Aspects of Your Business
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Tara-Nicholle Nelson
Reviving Your Brand to Save Your Business
Rebranding

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Keao Caindec