Brands

News and Articles About Brands

5 Big Company Branding Strategies Any Business Can Utilize
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
3 Simple Rules for Brands to Get the Most Out of Bloggers
Online Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Deborah Mitchell
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Mobile

5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
How Canada Goose Went From Small Outerwear Company to International Luxury Brand
Luxury Brands

How Canada Goose Went From Small Outerwear Company to International Luxury Brand

When CEO Dani Reiss took the reins in 2001, Canada Goose was doing approximately $3 million in annual sales. Today, that number is north of $200 million.
Laura Entis
The Top 1 Reason Your Brand's Revenue Is Declining
Brands

The Top 1 Reason Your Brand's Revenue Is Declining

If you've tasted success and now have lost it, it usually comes down to one thing.
Greg Shugar
Why Your Brand Is More Important Than Your Product
Branding

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Catherine Clifford
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
8 Iconic Brands That Have Disappeared
Brands

8 Iconic Brands That Have Disappeared

Remember these? Take a trip down memory lane.
Get Over the Business-Naming Hump With These 5 Strategies
Naming a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Halloween

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
How Reality Star Bethenny Frankel Achieved Brand Success
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Adam Callinan