Brands

News and Articles About Brands

Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Branding

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Your Brand Is Your Promise. Don't Make it Lightly.
Personal Branding

Your Brand Is Your Promise. Don't Make it Lightly.

Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.
Steve Tobak
What Listening Says About Your Brand
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
Why Facebook's Latest Move Could Minimize Your Brand's Reach
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Laura Entis
Being Human Is How Your Branding Strategy Will Succeed
Branding

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
How Levi's Became a Brand With Staying Power
Branding

How Levi's Became a Brand With Staying Power

With 162 years under its belt, the denim company knows a thing or two about great branding.
Make Customers Fall in Love With Your Brand
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Mark Flaharty
10 Reasons Why Your Personal Brand Sucks
Personal Branding

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Steve Tobak
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
Content Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Michael Brenner
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
The 4 Stories Entrepreneurs Need to Tell
Storytelling

The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Maggie Patterson
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray