Brands

News and Articles About Brands

GIFs May Be Coming to Brand Posts on Facebook
Facebook Marketing

GIFs May Be Coming to Brand Posts on Facebook

The social network is pilot-testing the feature.
Laura Entis
The 7 Tenets of Branding
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
7 Ways to Build Credibility, Trust and Character That Will Grow Your Business
Authenticity

7 Ways to Build Credibility, Trust and Character That Will Grow Your Business

Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
Brenton Hayden
How to Define Your Brand as a Leader
Branding

How to Define Your Brand as a Leader

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
Dorie Clark
Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
Apple Steals World's Most Valuable Brand Title From Google
Apple

Apple Steals World's Most Valuable Brand Title From Google

The tech giants fight over more than just mobile users.
Why Brand Activation at Events Is Terrible
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
William Litvack
What Consumer Brands Need to Know About YouTube
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Danny Wong
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Branding

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Your Brand Is Your Promise. Don't Make it Lightly.
Personal Branding

Your Brand Is Your Promise. Don't Make it Lightly.

Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.
Steve Tobak
What Listening Says About Your Brand
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
Why Facebook's Latest Move Could Minimize Your Brand's Reach
Facebook Marketing

Why Facebook's Latest Move Could Minimize Your Brand's Reach

The social-networking giant just updated its algorithm to show users more posts from their friends.
Laura Entis