News and Articles About Brands
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Get your brand marketing in the holiday spirit with these six tips.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The statement can help you make strategic decisions, train your team and develop creative messaging.
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
With a few carefully chosen words, brands can avoid this common error.
Innovate or fail? Which will be the path of your new entrepreneurial venture?
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
The few companies that have won the customer's implicit trust offer valuable lessons.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Collect as much information as you can on your target market so you can create a rich statement and experience.
With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
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