News and Articles About Brands
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people.
Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
A compelling brand story gives your audience a way to connect with you.
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Our expert speaks to the nuances of trademark law.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
These brands took the No. 1 spot in various categories. Here's why.
Give social media a second life that's tied in to your company's marketing message or campaign.
Convert engaged shoppers into lifelong ambassadors for your brand
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.