Brands | Page 2

Business Branding

How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.

By Jessica Wong

Building a Business

Who Shapes a Brand — The Leader or the Audience? Here’s What Really Determines Success.

By Greg Walthour

Business Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

By Slava Bogdan

Business Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

By Francesco Fazio

Business Branding

Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

By Jessica Wong

Business Branding

6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

By Dave Ragosa

Business Branding

Stop Letting Others Define You — Here’s How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

By Wendy Shore

Business Branding

You Don’t Need Thousands to Turn Your Business Idea Into Reality — Here’s How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

By Anastacia Yefimenko

Thought Leaders

How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.

By Conner Krizancic

Marketing

Stop Playing Small — How Rebranding Can Help Your Business Scale

If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.

By Matt Gardner

Marketing

Why Having A Strong Brand Isn’t a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

By Andrea Olson

Thought Leaders

How Brands Can Embrace Authenticity in a World Craving Transparency

People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before.

By Tracy Marlowe

Business Branding

How to Build a Tech Brand That Stands Out in a Competitive Market

Using the strategies outlined in this guide, your tech brand can achieve lasting success and recognition.

By Jessica Wong

Building a Business

Stop Storytelling and Start Having Brand Conversations That Convert — Here’s How

Discover how to move beyond traditional storytelling and embrace impactful brand conversations with the Brand Trifecta framework, designed to unify sales and marketing efforts, create trust with your audience and drive significant revenue growth.

By Kate DiLeo

Building a Business

How to Maintain Brand Consistency During a Crisis (and Why It’s Important)

Discover insider strategies for maintaining a consistent brand identity, overcoming challenges and adapting to industry changes to ensure long-term success.

By Sasha Clark

Building a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

By Julie Lokun, JD

Business Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

By Sam Michelson

Business Branding

Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

By Zaheer Dodhia

Tech

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

By Rob Lancit

Business Branding

The Step-by-Step Approach to Building a Branding Monopoly

There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.

By Emily Reynolds

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

By Ksana Liapkova

Business Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here’s a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

By Praveen Krishnamurthy

Marketing

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

By John Emery

Business Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

By Scott Keever

Building a Business

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

By Jaxon Parrott

Marketing

What Damian Lillard Taught Me About Personal Branding

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

By Nicole Bernard

Marketing

How to Overtake Your Competition With Creative Brand Precision

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

By Bora Celik

Business Legal

Is the Company Tagline You Want to Use Already Someone Else’s Trademark? Here’s How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

By C. Lee Smith

Business Branding

How to Better Manage Your Brand’s Reputation in the Digital Age

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

By Kevin King

Business Branding

How to Maintain Brand Authenticity in an Increasingly Skeptical World

What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.

By Christine Alemany