Marketing
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
By Efrat Ravid
Brands | Page 10
Marketing
The 6 Biggest Mistakes to Avoid When Building a Brand
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
By Laura Ries
Marketing
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
By Laura Ries
Marketing
Should Branding Begin With the Product or the Company’s Values?
Our branding expert Laura Ries says neither.
By Laura Ries
Building a Business
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
By Jeff Lotman
Marketing
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Building a Business
Why Franchising Was Key to Righting the Ship for This Boat Club
With a motivated captain at the helm, a membership boating club has sailed up Entrepreneur's Franchise 500 rankings.
By Jason Daley
Building a Business
Growing a Powerful Brand With Heart
The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
By Lewis Howes
Building a Business
‘Tis the Season: It’s Time to Get Mobile Ready for Christmas
A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
By Gilad Bechar
Building a Business
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
By Gilad Bechar
Building a Business
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
By Gilad Bechar
Building a Business
5 Tips for Creating an Appealing and Memorable Brand
Cut through the commercial chatter by creating a strong, personalized voice for your company.
Building a Business
All Prime Members Now Have Access to Amazon’s Press-to-Buy Dash Buttons
With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.
By Laura Entis
Marketing
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
By Gilad Bechar
Online Presence
GIFs May Be Coming to Brand Posts on Facebook
The social network is pilot-testing the feature.
By Laura Entis
Building a Business
The 7 Tenets of Branding
These fundamental principles of design and strategy will help your business stand the test of time.
Building a Business
7 Ways to Build Credibility, Trust and Character That Will Grow Your Business
Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
Business Branding
How to Define Your Brand as a Leader
Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
By Dorie Clark
Building a Business
Rebranding? Don’t Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
By Gilad Bechar
Marketing
Your Business’s Competitors Extend Well Past Those With Similar Products
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
By Jim Joseph
Building a Business
Apple Steals World’s Most Valuable Brand Title From Google
The tech giants fight over more than just mobile users.
Marketing
Why Brand Activation at Events Is Terrible
There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
Online Presence
What Consumer Brands Need to Know About YouTube
With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
By Danny Wong
Building a Business
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
By Jim Joseph
Building a Business
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Building a Business
Your Brand Is Your Promise. Don’t Make it Lightly.
Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.
By Steve Tobak
Building a Business
What Listening Says About Your Brand
In this environment of incessant interaction, brands might benefit by talking less and listening more.