Brands | Page 10

These fundamental principles of design and strategy will help your business stand the test of time.

Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.

The tech giants fight over more than just mobile users.

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.

You probably guessed it, the answer is yes, and it all has to do with emotions.

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.

Your personal brand sets expectations for behavior and performance. Failing to deliver on those expectations can destroy your reputation.

In this environment of incessant interaction, brands might benefit by talking less and listening more.

The social-networking giant just updated its algorithm to show users more posts from their friends.

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.

With 162 years under its belt, the denim company knows a thing or two about great branding.

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.