All Prime Members Now Have Access to Amazon's Press-to-Buy Dash Buttons With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Amazon.com | Facebook
Dash Button

Five months ago, Amazon unveiled its pilot Dash program in which a select group of users could order an array of household products via the push of a button.

Now, it's expanding the program to all Prime Members, as well as creating buttons for 11 new brands, bringing the total of brand-specific buttons to 29. Together, this group -- which includes Ice Breakers, Bounty, Smartwater, Kraft, Huggies, L'Oréal and Gatorade -- encompass 500 different products.

For the uninitiated, here's how it works: Amazon Prime members can now purchase any number of the available branded Dash buttons, physical devices built to be positioned around the house. Each button connects to a member's iPhone or Android smartphone, and can be customized to order a specific quantity of product from its corresponding brand (you can set up your Clorox button to order a three-pack of disinfecting wipes, for example) whenever it's pushed. Amazon then follows up by sending an order confirmation to the phone, allowing you to cancel if you have second thoughts. Also, the mega retailer has a "Dash Button Order Protection," meaning members can't place a new order until the prior one ships.

Amazon Dash Button
Image Credit: Amazon

The buttons cost $4.99 (meaning that in theory, the ability to buy with one click in real life can add up quickly), but Amazon will credit Prime members for the cost of each button provided they actually order something with it.

While this sounds more than a little ridiculous -- it's easy enough, after all, to simply re-order household products on Amazon's site -- simply pushing a conveniently placed button when you realize you're out of garbage bags is more seamless than going online to do so later.

Related: Amazon Dash Makes Shopping as Easy as Pushing a Button

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

ChatGPT's New Update Can Create PowerPoint Presentations and Excel Spreadsheets for You

The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.

Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Health & Wellness

This Is the Newest Real Estate Trend You Can't Miss — and It's Worth $438 Billion

A rapidly emerging new trend is sweeping the global real estate sector, powered by humanity's collective desire for longer lives and healthier lifestyles. Here's what entrepreneurs should pay attention to to capture the new market.

Business News

Here's How the CEO of the Biggest Bank in the U.S. Spends His Downtime: 'This Gives Me Purpose in Life'

JPMorgan CEO Jamie Dimon, 69, recently said that his top three priorities are his family, his country, and his purpose, which is working at the bank — in that order.

Business News

Elon Musk's xAI Is Hiring Engineers for Its Anime 'AI Companions' — With Salaries Up to $440,000 a Year

xAI launched a set of "AI companions" earlier this week, with a third on the way.