All Prime Members Now Have Access to Amazon's Press-to-Buy Dash Buttons With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Amazon.com | Facebook
Dash Button

Five months ago, Amazon unveiled its pilot Dash program in which a select group of users could order an array of household products via the push of a button.

Now, it's expanding the program to all Prime Members, as well as creating buttons for 11 new brands, bringing the total of brand-specific buttons to 29. Together, this group -- which includes Ice Breakers, Bounty, Smartwater, Kraft, Huggies, L'Oréal and Gatorade -- encompass 500 different products.

For the uninitiated, here's how it works: Amazon Prime members can now purchase any number of the available branded Dash buttons, physical devices built to be positioned around the house. Each button connects to a member's iPhone or Android smartphone, and can be customized to order a specific quantity of product from its corresponding brand (you can set up your Clorox button to order a three-pack of disinfecting wipes, for example) whenever it's pushed. Amazon then follows up by sending an order confirmation to the phone, allowing you to cancel if you have second thoughts. Also, the mega retailer has a "Dash Button Order Protection," meaning members can't place a new order until the prior one ships.

Amazon Dash Button
Image Credit: Amazon

The buttons cost $4.99 (meaning that in theory, the ability to buy with one click in real life can add up quickly), but Amazon will credit Prime members for the cost of each button provided they actually order something with it.

While this sounds more than a little ridiculous -- it's easy enough, after all, to simply re-order household products on Amazon's site -- simply pushing a conveniently placed button when you realize you're out of garbage bags is more seamless than going online to do so later.

Related: Amazon Dash Makes Shopping as Easy as Pushing a Button

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

How to Build a Side Hustle That Stands on Its Own — Without Burning Out

Ready to take your side hustle to the next level? This article shows you how to turn it into its own unique brand that gets noticed and grows on its own.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

101 Small Business Ideas to Match Your Personality, Investment, Skills & Goals

Still stuck on what biz to start? Use AI to uncover 101 custom ideas aligned with your skills, values & lifestyle—plus a 90-day roadmap to launch with clarity.

Business Solutions

Access 25 Hours of AI Training for Less Than $20

This e-degree gives you hands-on AI training that's perfect for entrepreneurs wearing many hats.

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Productivity

Squeeze a Whole Business Book into Your Lunch Break

Power through 1,800+ titles without falling behind on your calendar.