Building a Business
The Marketing Genius Behind Snapchat’s Name Change
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Brands | Page 9
Building a Business
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
You'll need technology for sure, but don't toss out traditional values just yet.
By Deep Patel
Marketing
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
By David Saef
Marketing
What Is a Logo? Just the Beating Heart of Your Brand, That’s All.
The fundamental logo is probably one of the most over-looked pieces of any business.
By Jim Joseph
Marketing
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Business Branding
4 Lessons the World’s Fastest Man Usain Bolt Can Teach About Personal Branding
Authenticity is all about being true to who you are at your core.
By Ryan Erskine
Building a Business
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
Building a Business
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
By Lesya Liu
Marketing
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
By Jim Joseph
Building a Business
5 Landmarks That Define the Unique Selling Point for Your Business
You USP must be a quality or determining factor that will make your business stand out from the competition.
Building a Business
How Your Brand Can Slay Like Bey
Like Beyoncé, a great brand stands for something.
By Jodi Senese
Business Branding
How These Franchises are Getting a Second Chance
Customers loved these franchises once before. New owners are betting they will again.
By Jason Daley
Building a Business
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!
By Jim Joseph
Building a Business
How to Build a Brand That Stands the Test of Time
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
By Jana Barrett
Marketing
‘Fun For The Whole Family’ Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
By Jim Joseph
Business Branding
In the Spirit of Budweiser’s ‘America’ Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
By Jim Joseph
Building a Business
Amazon to Launch New Private Labels in Coming Weeks
Amazon will only offer these labels to its Prime subscribers, and the first of the brands could start appearing as early as the end of May.
By Reuters
Building a Business
Maximizing Live Experiences to Build Brands
What are you doing with brand events to get audience members to pull out their smartphones and share?
Marketing
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
By Efrat Ravid
Marketing
If Your Actions Speak Louder Than Words, Survey Says That 88 Percent of Consumers Will Invest In You
Authenticity means everything in branding.
By Jim Joseph
Online Presence
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Your brand's hardcore, true believers are the most persuasive advocates possible.
Building a Business
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll.
By Derek Newton
Marketing
The 6 Biggest Mistakes to Avoid When Building a Brand
When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
By Laura Ries
Marketing
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
By Laura Ries
Marketing
Should Branding Begin With the Product or the Company’s Values?
Our branding expert Laura Ries says neither.
By Laura Ries
Building a Business
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
By Jeff Lotman
Marketing
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Laura Ries is looking to take your questions on branding, positioning, design and marketing.