Business Branding
This CEO Thinks It’s Time for Business Leaders to Get Political
Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Brands | Page 9
Marketing
5 Examples of Brands Doing Holiday Marketing Right
Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Building a Business
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
Marketing
5 Steps to Creating a Loyalty Building Strategy for Your Business
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
By Ann Smarty
Marketing
Social Media Sensation Ken Bone Stars in IZOD’s New Commercial
The star of the second presidential debate takes his success up a notch.
By Rose Leadem
Marketing
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Building a Business
Top Signs Your Brand Strategy Is Losing Focus
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Building a Business
8 Ways Customer Service Affects Your Business’s Bottom Line
High-quality customer service is essential to a growing or established company's bottom line.
Building a Business
5 Signs It’s Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Building a Business
Apple, Google and Coca-Cola Top List of 100 Most Valuable Brands
Interbrand's report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.
By Reuters
Business Branding
Did Your Customers Get Tattoos of Your Logo? These Did.
Some diehard fans take their brand loyalty to the next level.
By Rose Leadem
Building a Business
The Marketing Genius Behind Snapchat’s Name Change
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Marketing
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
By Aaron Agius
Building a Business
Customers Don’t Mind Waiting for a Superior Product
Rome wasn't built in a day and neither was much else that we consider valuable.
By Chip R. Bell
Building a Business
5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
Building a Business
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
You'll need technology for sure, but don't toss out traditional values just yet.
By Deep Patel
Marketing
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
By David Saef
Marketing
What Is a Logo? Just the Beating Heart of Your Brand, That’s All.
The fundamental logo is probably one of the most over-looked pieces of any business.
By Jim Joseph
Marketing
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Business Branding
4 Lessons the World’s Fastest Man Usain Bolt Can Teach About Personal Branding
Authenticity is all about being true to who you are at your core.
By Ryan Erskine
Building a Business
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
Building a Business
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
By Lesya Liu
Marketing
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
By Jim Joseph
Building a Business
5 Landmarks That Define the Unique Selling Point for Your Business
You USP must be a quality or determining factor that will make your business stand out from the competition.
Building a Business
How Your Brand Can Slay Like Bey
Like Beyoncé, a great brand stands for something.
By Jodi Senese
Business Branding
How These Franchises are Getting a Second Chance
Customers loved these franchises once before. New owners are betting they will again.
By Jason Daley
Building a Business
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!
By Jim Joseph