Business News
DIVINITI Explains How to Grow Your Franchise Roots the Right Way
If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!
Brands | Page 7
Business News
How to Grip an Audience with Digital Content
Make your customer understand and react to your content is the best way of creating a brand identity
Business News
150 Year Old Jewellery Brand Reveals its Recipe of Constant Growth
In a candid conversation with FranchiseIndia.com, Chaitanya V Cotha, Sales Associate and one of the Directors of CKC Group reveals the secret of growing and handling a 150-year-old company.
Business News
Opening Franchisee In Small Cities Could Help Brands, Read How
Perks of Franchising in Small Cities
Thought Leaders
Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands
From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.
Business Branding
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Buying a Franchise
Simply the Best: the Top Franchises in 110 Categories
These 110 franchises have all found a way to be at the peak of their industry in the present day.
Business Branding
Top 10 Reasons to Rebrand Your Business (Infographic)
In order to grow, sometimes you've got to go back to the drawing board.
By Rose Leadem
Business Branding
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Business Branding
To Be Successful, Your Brand Needs a Clear, Simple Focus
Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
By C-Suite TV
Marketing
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Buying a Franchise
Behind Entrepreneur’s 39th Annual Franchise 500 Ranking
We've been putting together the world's first, best and most comprehensive franchise ranking for almost four decades
Thought Leaders
How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
By Isaac Butler
Marketing
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
By Dan Slagen
Marketing
5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Marketing
3 Brands Crushing Instant Customer Service
Live chat is your direct connection to the most important people in your universe -- your customers.
By Aaron Agius
Marketing
How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His ‘Cushy Corporate Advertising Job’
The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Business Branding
Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone
In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Business Branding
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Business Branding
How and When Brands Should Chime in on Important Issues Such as #MeToo
It's not easy, but there is a correct way to go about doing it.
By Rose Leadem
Business Branding
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Online Presence
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Buying a Franchise
The Most Powerful Brands in Franchising
Here are the strongest brands in franchising for 2017, ranked.
Marketing
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Business Branding
The Products and Brands We’ve Lost This Year
We've lost a number of iconic products and companies in 2017.
By Rose Leadem
Marketing
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Business Branding
Which Business Started the Year You Were Born?
Check out some of the businesses and brands founded from 1950 to today.
By Rose Leadem