Brands | Page 7

Building a brand is more important than ever. The masters reveal here how to do it well.

If you don't build your brand, you won't survive.

Banksy and others demonstrate how to take advantage of this strategic tactic.

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.

The #8 company on our Franchise 500 list has an app that's been downloaded more than 10 million times, tracking customer appointments, history, and preferences.

The #10 company on our Franchise 500 list had its fair share of challenges in 2018, but still has big goals for the future.

The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand

Online collaboration is an area of exponential growth. Here's how

If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!

In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy.

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.

Make your customer understand and react to your content is the best way of creating a brand identity

In a candid conversation with FranchiseIndia.com, Chaitanya V Cotha, Sales Associate and one of the Directors of CKC Group reveals the secret of growing and handling a 150-year-old company.

Perks of Franchising in Small Cities

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.

These 110 franchises have all found a way to be at the peak of their industry in the present day.