Brands | Page 7

If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!

In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy.

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.

Make your customer understand and react to your content is the best way of creating a brand identity

In a candid conversation with FranchiseIndia.com, Chaitanya V Cotha, Sales Associate and one of the Directors of CKC Group reveals the secret of growing and handling a 150-year-old company.

Perks of Franchising in Small Cities

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.

These 110 franchises have all found a way to be at the peak of their industry in the present day.

In order to grow, sometimes you've got to go back to the drawing board.

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

We've been putting together the world's first, best and most comprehensive franchise ranking for almost four decades

Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.

The brands that do right by their customers are the ones small-business owners trust most.

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.

Live chat is your direct connection to the most important people in your universe -- your customers.

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'