Myriam Sidibe

Author and Brand Expert

Dr. Myriam Sidibe is one of the world’s leading voices on brands that improve public health. From within Unilever, she created a movement to change the hand washing behaviors of one billion people, the single biggest hygiene program in the world. She is the author and founder of Brands on a Mission.

Latest

Marketing

Americans Are Washing Their Hands Less. Here's How Brands Can Help Change That

Unlike the rest of the world, Global Handwashing Day didn't make much an impact in the U.S. this year. Here's why our over-reliance on hand sanitizer needs to stop, and how brands can help.

Marketing

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.

Marketing

More Than Changing Racist Names, Brands Must Create New Social Footprints

The five things brands with troublesome logos and history must do to change.

Leadership

Brands Do Need to Take a Stand. Here's How to Do So Responsibly.

Right now isn't the time to be silent. Here's how to get your message across.

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