Brands | Page 5

Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.

Make sure you know why you want to expand, make sure you have the cash required to expand -- then avoid making these four mistakes.

Here's how some of the hottest new franchise concepts got their start.

New series profiles the best up-and-coming franchise concepts.

Personal branding is about visibility, portability and a platform.

The internet has become the great equalizer as opportunities continue to increase in the online space.

These intangible principles should be in place to guide you through the fairly ambiguous realm of UX design.

These big franchise groups represent key categories.

Growing a brand is a journey. Do it right, and you'll be rewarded.

Through the rebranding process, I learned the importance of concepts like company UX.

What to do when you brand is still a blank canvas.

Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.