Chris George

Leading voice of the subscription industry

Chris George is the co-founder and chairman of SUBTA, the first and only trade association serving the subscription space, and SubSummit, world's largest conference dedicated to DTC subscriptions.

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How I Could Have Saved Toys "R" Us — a Lesson in Brand Building

Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.


How Promotional Pricing Devalues Your Brand

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

Growing a Business

3 Lessons Subscription-Based Businesses Can Teach You About Building Connections and Fostering Community

Here's why metrics and data alone won't help you reach the next phase for your business.

Growing a Business

4 Strategies to Convert Holiday Gift Recipients into Loyal Subscribers

The holiday season is approaching quickly. For subscription businesses, the time is now to start planning your holiday strategy.

Business News

The Subscription Economy Is Growing Fast. Here's How Your Business Can Adapt and Thrive.

Over the past decade, the subscription economy has grown almost five times faster than S&P 500. Here are five tips your subscription-based company can use to adapt to this rapid evolution.

Growing a Business

How Strategic Networking Can Deliver Big Results at Your Next Conference

Investing in yourself is a key factor to entrepreneurial success.

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