Business Branding
These Are the Most Hated Brands in Every Country in the World (Infographic)
Spoiler: Tesla and Uber made multiple appearances on the list.
Brands | Page 6
Business Branding
3 Ways You’re Killing Your Brand
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
Business News
These Are the 10 Most Valuable Brands In the World
A look at the companies that dominated this past year.
By Aman Jain
Business Branding
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
Marketing
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Online Presence
How to Take Advantage of Instagram’s New ‘Shop’ Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Business Branding
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
By Divya Parekh
Business Branding
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
Tech
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
Marketing
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Business Operations & Logistics
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Buying a Franchise
The Best Franchise Brands of 2020
Check out the top franchises, in every category.
Business Operations & Logistics
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.
Business Branding
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
By Brad Flowers
Building a Business
How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands
JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.
By Imran Tariq
Business Branding
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror.
By Katie Lundin
Business Branding
Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand
Building a brand is more important than ever. The masters reveal here how to do it well.
Business Branding
Ecommerce: 4 Actionable Ways to Build a Brand
If you don't build your brand, you won't survive.
Marketing
Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic.
By Andrew Medal
Business Branding
The Best Ideas Are the Ones That Make the Least Sense
Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
Business Branding
5 Startup Branding Trends to Watch for in 2019
Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.
Buying a Franchise
#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover
The #5 company on our Franchise 500 list fights off old-age with constant reinvention.
By Hayden Field
Buying a Franchise
#8 on the Franchise 500: Great Clips Reinvents the Haircut Experience
The #8 company on our Franchise 500 list has an app that's been downloaded more than 10 million times, tracking customer appointments, history, and preferences.
Buying a Franchise
#10 on the Franchise 500: How 7-Eleven Plans to Double In Size In the U.S. By 2027
The #10 company on our Franchise 500 list had its fair share of challenges in 2018, but still has big goals for the future.
By Hayden Field
Business Branding
Why This Spirits Company Is Making a Name for Itself With a Small-Business Attention to Detail
The CMO of Pura Vida explains how customers are expressing a genuine interest in what is going into their cocktails.
Business Branding
‘The Onion”s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Business News
Ways Franchise Brands can Identify The Right Crowdfunding Platform
Online collaboration is an area of exponential growth. Here's how