Marketing
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
Brands | Page 6
Buying a Franchise
How You Can Leverage the Power of a Franchise Network
This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.
By Ben Richmond
Building a Business
5 Overlooked Business Outcomes of PR for Fast-Growing Companies
Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.
By Tara Coomans
Thought Leaders
What Conscious, Millennial Consumers Really Want, and How to Give It to Them
If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.
Building a Business
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.
By Pia Beck
Marketing
Why Companies Want to Be Known as ‘The Brand That Cares’
Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.
Business Branding
These Are the Most Hated Brands in Every Country in the World (Infographic)
Spoiler: Tesla and Uber made multiple appearances on the list.
Business News
Twitter’s Ecommerce Redo Won’t Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
By Jason Falls
Business Branding
10 Ways SEO Is the Secret to Brand-Building
Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.
Thought Leaders
How to Build a Brand for Your Dropshipping Store
Dropshippers can benefit greatly from branding their online stores. Find out how you can stand out from your competitors through this guide.
By Steve Tan
Business Branding
3 Ways You’re Killing Your Brand
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
Business News
These Are the 10 Most Valuable Brands In the World
A look at the companies that dominated this past year.
By Aman Jain
Business Branding
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
Marketing
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Online Presence
How to Take Advantage of Instagram’s New ‘Shop’ Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Business Branding
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
By Divya Parekh
Business Branding
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
Tech
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
Marketing
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Business Operations & Logistics
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Buying a Franchise
The Best Franchise Brands of 2020
Check out the top franchises, in every category.
Business Operations & Logistics
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.
Business Branding
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
By Brad Flowers
Building a Business
How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands
JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.
By Imran Tariq
Business Branding
A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here's how brand consistency can help you put competitors in your rearview mirror.
By Katie Lundin
Business Branding
Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand
Building a brand is more important than ever. The masters reveal here how to do it well.
Business Branding
Ecommerce: 4 Actionable Ways to Build a Brand
If you don't build your brand, you won't survive.