Buying a Franchise
6 Franchise Umbrella Brands That Franchisees Should Know About
These big franchise groups represent key categories.
Brands | Page 6
Thought Leaders
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.
Marketing
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
Building a Business
5 Common Challenges Entrepreneurs Face When Creating a Brand Name
Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.
Building a Business
5 Challenges Confronting Every Business and Their Personal Brand
Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry
By Liana Zavo
Thought Leaders
Why You Need a Personal Brand to Succeed
Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.
Buying a Franchise
How You Can Leverage the Power of a Franchise Network
This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.
By Ben Richmond
Building a Business
5 Overlooked Business Outcomes of PR for Fast-Growing Companies
Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.
By Tara Coomans
Thought Leaders
What Conscious, Millennial Consumers Really Want, and How to Give It to Them
If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.
Building a Business
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.
By Pia Beck
Marketing
Why Companies Want to Be Known as ‘The Brand That Cares’
Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.
Business Branding
These Are the Most Hated Brands in Every Country in the World (Infographic)
Spoiler: Tesla and Uber made multiple appearances on the list.
Business News
Twitter’s Ecommerce Redo Won’t Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
By Jason Falls
Business Branding
10 Ways SEO Is the Secret to Brand-Building
Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.
Thought Leaders
How to Build a Brand for Your Dropshipping Store
Dropshippers can benefit greatly from branding their online stores. Find out how you can stand out from your competitors through this guide.
By Steve Tan
Business Branding
3 Ways You’re Killing Your Brand
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
Business News
These Are the 10 Most Valuable Brands In the World
A look at the companies that dominated this past year.
By Aman Jain
Business Branding
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
Marketing
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Online Presence
How to Take Advantage of Instagram’s New ‘Shop’ Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Business Branding
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
By Divya Parekh
Business Branding
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
Tech
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
Marketing
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Business Operations & Logistics
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Buying a Franchise
The Best Franchise Brands of 2020
Check out the top franchises, in every category.
Business Operations & Logistics
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.