Tara Coomans

Bio

Tara Coomans is an award-winning communication and public relations expert in emerging industries, fast-growing companies and purpose-driven brands. An entrepreneur for most of her career, she is a creative leader who elevates brands and people to their highest potential.

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Latest

Science & Technology

Using AI Doesn't Have to Be Unethical — Build a Values-Driven AI Policy in 3 Steps

It's difficult to escape the feeling that today's AI technologies will radically change our work lives in the future. As an entrepreneur it feels like a dizzying array of considerations about AI, but here's another you may not have considered: brand impact of AI adoption.

Growing a Business

Don't Let These Three PR Myths Stop You From Harnessing Its Power

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Growing a Business

Invest in Growth or Cut Costs? 3 Things Top Companies Do Well Despite Economic Uncertainty

Even during an unpredictable economy, some companies grow — why is that and what do they all do with ruthless intention?

Emprendedores

He dirigido equipos remotos durante 15 años y estás son las 3 lecciones de liderazgo más importantes que he aprendido en el camino

Un liderazgo efectivo y flexible, junto con la claridad, pueden resolver gran parte de la incomodidad en torno al trabajo remoto. Aquí te explico cómo.

Leadership

I've Managed Remote Teams For 15 Years — Here Are My 3 Most Important Leadership Lessons.

Effective, flexible leadership and clarity can solve much of the discomfort around remote work. Here's how.

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