Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior vice president for digital strategy at Elasticity, an integrated marketing firm with offices in St. Louis, Mo., and Louisville, Ky. He is the author of two books on digital marketing and a frequent analyst and commentator on the social technology space.
About Jason Falls
More From Jason Falls
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Engaging content and interactivity can help boost your visibility with fans.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.