Jason Falls

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Understanding this big-picture concept can help entrepreneurs build more strategic approaches.

An inside look at the rapidly growing brand-partnership review site for influencers.

Turns out size does matter. But so does intelligence.

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

A six-step recipe is all you need to plow ahead.

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

It's all about identifying, and adapting to, your expanding circles of trust.

The cable network's new film looks at influencer marketing through an ironically superficial lens.

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.