Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press.
About Jason Falls
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The cable network's new film looks at influencer marketing through an ironically superficial lens.
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Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
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What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Engaging content and interactivity can help boost your visibility with fans.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.