Jason Falls

Jason Falls

Entrepreneur Leadership Network VIP
Digital Strategist, Industry Analyst, Speaker, Author

Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press. 

https://teamcornett.com/people/jason-falls

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Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

Meet the Agency Disrupting Advertising By Creating Influencers

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.

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