Jason Falls

Jason Falls

Entrepreneur Leadership Network VIP
Digital Strategist, Industry Analyst, Speaker, Author

About Jason Falls

Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press. 

Location Lexington, KY

More From Jason Falls

Success Stories

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.
Marketing

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.
Marketing

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.
Marketing

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
Marketing

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Branding

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Marketing

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Marketing

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Marketing

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Marketing

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.