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Digital Strategist, Industry Analyst, Speaker, Author
Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press.
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Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers
Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.
What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Meet the Agency Disrupting Advertising By Creating Influencers
Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.
SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers
The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.
The Answer to Influencer Marketing's Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.
F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'
An inside look at the rapidly growing brand-partnership review site for influencers.
Are You an Influencer? Then You Better Understand These 5 Key Audience 'Tudes.
Turns out size does matter. But so does intelligence.
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
How to Build a Successful Influence Marketing Campaign
A six-step recipe is all you need to plow ahead.
19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success
Influencer-agency owner Suhit Amin is in remission and leading his company's growth.
HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong
The cable network's new film looks at influencer marketing through an ironically superficial lens.
Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
With Influencer Marketing, You Can't Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
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