Jason Falls

Entrepreneur Leadership Network VIP
Digital Strategist, Industry Analyst, Speaker, Author

Jason Falls is a noted author, speaker and influencer in the social and digital marketing space. He is the senior influence strategist at Cornett, an advertising agency in Lexington, KY. He is the author of three books on digital marketing, including Winfluence — Reframing Influencer Marketing to Ignite Your Brand, from Entrepreneur Press.

https://teamcornett.com/people/jason-falls

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Latest

Leadership

Are Body-Image Issues Holding Your Team Back?

A new event and book offer two different paths for recognizing and addressing this under-discussed concern.

Supercharging Creativity

Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs

Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?

Technology

Siri: When Will Web Accessibility Be The Norm?

Actor behind Apple's voice assistant is the perfect influencer to push for progress.

News and Trends

Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

Defining Moments

What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

Defining Moments

Meet the Agency Disrupting Advertising By Creating Influencers

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

Marketing

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Social Media Marketing

The Answer to Influencer Marketing's Biggest Question Lies in Understanding Channels of Influence

Understanding this big-picture concept can help entrepreneurs build more strategic approaches.

Marketing

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

An inside look at the rapidly growing brand-partnership review site for influencers.

Marketing

Are You an Influencer? Then You Better Understand These 5 Key Audience 'Tudes.

Turns out size does matter. But so does intelligence.

Marketing

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.