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Jason Falls - Page 2
Entrepreneur Leadership Network VIP
Digital Strategist, Industry Analyst, Speaker, Author
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Engaging content and interactivity can help boost your visibility with fans.
No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.