Jason Falls

Jason Falls - Page 2

Entrepreneur Leadership Network VIP
Digital Strategist, Industry Analyst, Speaker, Author

Latest

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.