10 Ways SEO Is the Secret to Brand-Building Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.

How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google's shift to Natural Language Processing and hatred of over-optimized websites.

SEO should, however, be seen as a vital brand-building resource – if not the ultimate resource – thanks in no small part to the ever-growing possibilities for reaching new audiences. Yet despite them all, SEO still gives you control over your brand's online presence.

That's why you should be excited about Google's Core Web Vitals update for page experience signals, not afraid or irritated.