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Can You Find the Hidden Images in These 40 Brand Logos? Find the clever, cool and strange things companies build into their logos.

By Kim Lachance Shandrow Edited by Mark Klekas

Opinions expressed by Entrepreneur contributors are their own.

If you see strange things in logos, your eyes don't deceive you. Companies play tricks on us all the time. Can you point out FedEx's award-hogging hidden arrow? How about Hershey's sweet sideways "kiss"? Ever notice Gillette's razor-sharp covert blade?

The use of subliminal imagery is old hat for big brands. When it comes to logos, the most common form is the manipulation of negative space to reinforce core brand themes and key products and services. The hope, though often refuted by psychologists, is that hidden visuals will keep brands forefront in our mind's eye, all the way to the checkout.

Related: Why AI is Changing the Future of Personal Branding

Now, time for some eye spy fun. Set your eyes on the 40 crafty logos in infographic from U.K.-based gift card maker Oomph below to — pun incoming — "see" how skilled you are at detecting hidden imagery. If at first you don't succeed, refer to the cheat sheet below each logo. We had to a few times.

Click to Enlarge

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Related: How to Create a Logo.

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

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