Branding

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Growing a Business

Why We Need to Harness the Power of Community to Overcome Entrepreneurship Challenges

When founders flounder, the best way forward is often to seek support from a community of like-minded people — and in the modern age of global commerce, this has become a global issue.

Growing a Business

I Recently Rebranded My Entire Company — Here are 12 Strategies I Learned to Take My Brand to the Next Level

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

More Posts on Branding

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Marketing

Paid Advertising on YouTube — Strategies for Acquiring Subscribers Through Ads

Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.

Side Hustle

'I Could Never Go Back to Corporate': She Quit Her Silicon Valley Tech Job After Her Creative Side Hustle Hit 6 Figures

As a college student, A Jar of Pickles owner Kirstie Wang found it difficult to focus in class — instead teaching herself Adobe Illustrator and Photoshop.

Starting a Business

This Serial Entrepreneur Sells 'Anti-Bitch Serum' That Keeps Customers Coming in 'All Day Long': 'I'm Like the Magic Eight Ball'

Jeni Castro, founder of Coffee Dose, explains how she brewed up a truly unique brand of coffee cafes.

Growing a Business

The First Openly LGBTQ+ Person to Conquer the 7 Summits Reveals How 5 Lessons Learned on His Climbs Helped Him Grow a Business to $5 Million in Sales

Cason Crane, founder of Explorer Cold Brew, has a strong sense of adventure that guides him in business and life.

Marketing

This Unique Marketing Strategy Is Winning in 2024 — Here's Why (and How You Can Implement It Successfully)

Use this strategy to connect with customers, build trust and differentiate your business.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

Growing a Business

6 Things Every Brand Should Understand About PR

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.