Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
6 Reasons Why Content Creation Is the Ultimate Power Move for Your Business
Here's how content creation can transform your business by building trust, driving engagement and positioning your brand as the go-to authority in your industry.
'Smiling and Dialing' to a Billion Dollars — How This Kevin Hart-Backed Energy Brand is Changing the Game
Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.
Branding Doesn't Have to Be Expensive. Elevate Your Startup's Presence With These Low-Cost Strategies.
Learn how to elevate your startup's image and build a memorable brand on a limited budget.
This Couple Used Their Savings to Start a Small Business. A Smart Strategy Helped Make It a Multimillion-Dollar Success.
Haley and Adam Weidenbaum launched Everhem to address an overlooked issue in the interior design space.
More Posts on Branding
Is Horse Racing the Next Big League? Meet the Founders Betting on It
The National Thoroughbred League, founded by Randall Lane and Bob Daugherty and supported by celebrities like Lamar Jackson and Julius Erving, hopes to modernize horse racing through team competition, media storytelling and fan engagement while prioritizing horse safety and growth.
Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here's How to Stand Out Without Making People Cringe.
From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.
This Overlooked Leadership Skill Will Help You Build Trust, Influence Teams and Thrive Under Pressure. Here's How to Develop It.
Executive presence is a critical but underrated leadership skill in 2025. Here are the steps you can take to develop it.
Chris Paul Was Tired of Bland Plant-Based Snacks — So He Made His Own.
Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.
What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
Crisis Management 101 — How to Handle Bad Press Before It Burns Your Brand (and Your Bottom Line)
Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.
The Business I Built From My Garage Was Weeks Away From Failure. Then I Had an Idea That Helped It Grow 6,000% in 2 Years.
When Daniel Haarburger's dog Milo was recovering from surgery, the founder had a business breakthrough.
She Started a Sustainable Business After a 'Near-Death Experience.' It Led to 8-Figure Sales and Replaced Over 656 Million Pieces of Plastic.
Lauren Gropper, founder and CEO of Repurpose, didn't always want to be an entrepreneur — then circumstances changed.
This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.
Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.
Want to Be the Next CEO of Jack in the Box? You Have to Be Really Good at Fortnite.
The fast food giant and Fortnite have a simple question: Do you have what it takes to be Jack in the Box's next CEO?
It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.