Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
After Being Laid Off, He Started a Side Hustle With Facebook. It Made Almost $3 Million Last Year: 'I Bought My Mom a $50,000 SUV.'
Carlos Ugalde, founder of House of Chingasos, didn't know anything about digital marketing — but he dove in anyway.
'We Were Just Constantly Getting Made Fun Of' — How Athletic Brewing Crushed an 'Enormous Stigma' to Craft an $800 Million Business
Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.
She Wanted to Make Hand Sanitizer Sexy, Long Before the Pandemic. Here's How She Made It Into Sephora, and Sold 20 Million Bottles.
Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.
More Posts on Branding
His Online Community College Offers Classes from Ivy League Professors — And It's Free For 86% of Students
Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.
Olipop Created a New Beverage Category. Now It's Nearing a Half Billion Dollars in Sales — and Knocking on the Door of Big Soda.
Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.
After Working at Google and Facebook, She Started a Company to Fight Forest Fires. Now The Government Is Her Customer.
Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
How Did a Hole-in-the-Wall Company Suddenly Pop Up, Like, Everywhere to the Tune of $100 Million? It's an Earful!
Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.
He Wanted to Create a New Way for Homeowners to Turn Their Equity Into Cash. He Ended Up Unlocking $1 Billion.
Traditionally, to get cash out of their home, owners had to apply for a loan or a line of credit and make monthly payments. With HomeTap, Jeffrey Glass created a less stressful, more accessible option.
Want Your Online Returns Picked Up From Your House? This Company Is Already Making It Happen In 40 U.S. Cities.
Optoro helps giant retailers like Ikea and Best Buy manage online returns. Now, CEO Amena Ali is rolling out their at-home pickup service.
It Started With a Simple Question: 'What Is Your Life's Purpose?' Now, Their Company Is In 500 Target Stores
Russell Gong and Achal Patel founded Cabinet Health with the belief that, "When you start to unpack where the actual social problem is, the business will follow."
How Two Friends Turned a Passion for Jumping Into Freezing-Cold Water Into $100 Million in Revenue
Ryan Duey and Michael Garrett took the "ice bath" trend and turned it into the "cold plunge movement" with their company Plunge.
Her Husband Was Diagnosed With ALS, And She Knew Cutting-Edge Treatments Would Extend His Life. Now, Her Company Helps Others Get Care.
Sandra Abrevaya and her husband Brian Wallach started Synpaticure to help patients with neurodegenerative diseases access expert doctors, trials, and cutting-edge treatments, along with support for caregivers.
She Offered a New Solution to a Problem as Old as Humankind. Now She's Made Over $7 Million In Revenue.
Monica Williams and her cofounder Dana Roberts created RedDrop because they believed tween girls deserved a better experience of getting their periods.