Branding - Page 9

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Operations & Logistics

These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That

AI might be taking the industry by storm, but it can't replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.

Marketing

These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here's How to Make Sure You're Hiring Them.

How to identify truly capable marketers, then drive growth through customer-focused strategy, data-driven decisions and flawless execution.

Thought Leaders

Expensive Pain: The Untapped Social Capital for Entrepreneurs

How to create authentic connections that yield real personal and professional benefits

Thought Leaders

5 Priceless Lessons the Rolling Stones Teach Us About Business Success

The band is a testament to how to build a brand — and a business — that stands the test of time.

More Posts on Branding

Social Media

20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond

As an active network of over 850 million professionals, LinkedIn is a goldmine for personal branding opportunities, especially for entrepreneurs.

Branding

8 Ways Social Media Use Can Backfire on Your Personal Branding

Chasing branding just for the sake of branding can backfire on us.

Social Media

9 Steps for Building a Reputation Management Plan That Wins Customers and Gives You an Edge

Your company's reputation is its most valuable asset. Learn how to build a strategy to protect it.

Branding

Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers

Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.

Branding

This Gen-Z Inspired Company Started at Zero — Here's How It Became a Pepsi Competitor On Track for $200 Million in Revenue

OLIPOP was founded in 2018 and is a health-conscious surrounding soda. We met with their CEO to talk about insights and trends to make authentic brands.

Operations & Logistics

Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Business Ideas

The Story Behind Splay, a Revolutionary 2-in-1 Monitor and Projector That Folds Up Like an Umbrella

Arovia CEO and co-founder Alexander Wesley discusses how his company developed this groundbreaking tech.

Business News

Kim Kardashian's Skims Is Making Underwear for Men — But the $4 Billion Brand Could Soon Announce Even Bigger News

Items in the new men's line, which includes undershirts and leggings, range from $16 to $54.

Branding

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.

Leadership

Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here's Why.

How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when considering your business as a possible employer is look at your online presence. The question that they're trying to answer is: Who are you and what do you stand for?

Science & Technology

How to Preserve Your Brand's Humanity in the Era of AI

Businesses are delving deeper and deeper into AI. How can you avoid losing your company's humanness while still getting the benefit of AI innovations? These three strategies will help you keep your brand humanity strong.