Branding - Page 2

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Branding

How to Maintain Brand Authenticity in an Increasingly Skeptical World

What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.

Starting a Business

The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.

There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.

Branding

How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

More Posts on Branding

Growing a Business

The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

Leadership

Want Success? Invest in Your Biggest Enemy

Whether you want to earn the highest figures, reach the peak of your professional career or become a better all-round person, investing in yourself is non-negotiable.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Marketing

AI is the Antithesis of Authenticity — But There's Hope. Here's How We Can Align Our Human Values with AI.

Everyone's talking about AI. There's excitement, fear, apprehension and confusion. So, how should you use it for your business? It's really a question of brand values.

Starting a Business

She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved 8 Figures in Sales and 8 Hours of Sleep a Night

Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Starting a Business

She Started a Side Hustle While Working 2 Jobs as a Line Cook for $22 an Hour Combined — Now It's an 8-Figure Brand You've Probably Seen on TV

Ellen Bennett, founder of kitchenware brand Hedley & Bennett, had a big idea in 2012 — and the "willpower and chutzpah" to bring it to life.

Management

Chef Says This Is the No. 1 Thing That Makes a Restaurant Successful or Not

Chef, coach and entrepreneur Christian Fischer reveals the vital ingredient for restaurant success.

Branding

From Trusted to Cancelled — Here's How to Navigate the Double-Edged Sword of Social Media

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

Starting a Business

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.