Brands | Page 4

Marketing

Finding Your Brand Voice — How to Write Copy That Sounds Like You

Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.

By Nicola Moors

Building a Business

More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn’t One of Them.

By Pierre Raymond

Business Branding

Why Brands are Simplifying Their Logos and Visual Identity

By Jessica Wong

Building a Business

How to Craft a Powerful Brand Narrative for Your Startup

By Goran Paun

Buying a Franchise

The Top 150 New and Emerging Franchise Brands of 2023

These brands are fresh, new, innovative, and looking for forward-thinkers just like you.

By Tracy Stapp Herold

Business Branding

Why Harnessing the Power of Your Personal Brand Will Transform Your Business

Your personal brand is the missing piece. Having a strong personal brand can open infinite doors and create opportunities for you. It establishes credibility, attracts investors and enables professionals to stand out in their field.

By Rodolfo Delgado

Business Branding

Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online

Effective storytelling can help construct strong bonds between brands and audiences.

By Jessica Wong

Business Branding

How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience

When it comes to "brand experience," harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here's how.

By Pete Lankarge

Business Branding

Good (and Bad) Branding Advice That Can Make (or Break) Your Success

Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?

By Zaheer Dodhia

Marketing

3 Crucial First Steps You Need to Take to Nail Your PR Strategy

You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.

By Priscila Martinez

Marketing

How I Could Have Saved Toys “R” Us — a Lesson in Brand Building

Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.

By Chris George

Business Branding

The Importance of Humanizing Your Brand and How to Do it

You can build deeper connections with your customers across all marketing activities by humanizing your brand.

By Jessica Wong

Marketing

Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here’s What You Should Know.

Learn how to build a strong brand and a loyal customer base.

By Omri Hurwitz

Marketing

3 Authentic Ways Brands Can Celebrate Black History Month

Here's how your marketing department can authentically celebrate Black History Month and Black culture year-round.

By Christine Alexis

Marketing

2 Key Marketing Tactics to Increase Brand Awareness and Credibility

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.

By Hanna Shanar

Online Presence

7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn

Unfortunately, few B2B brands know what to do to stay visible to their target market. In this article, you will be equipped with seven keys to growing your B2B brand visibility on LinkedIn.

By Toby Nwazor

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

By Jessica Wong

Business Branding

How to Design A Strategic Brand For Your Business

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.

By Romesh Hettiarachchi

Business Branding

The World is Changing and Your Brand is Dying. Here’s How to Create and Champion An Evolving Brand

For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.

By Gabe Miller

Marketing

5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It

A personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well.

By Anastasia Chernikova

Business Branding

The 7 Secrets of Truly Successful Personal Brands

Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.

By Jon Michail

Marketing

The Biggest Mistake Brands Make With Storytelling — and How to Do It Right

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

By Keith A. Quesenberry

Business Branding

8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart

Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.

By Erica McMillan

Marketing

5 Things You Should Know Before Collaborating With An Influencer

Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience.

By Ahmed Mokhtar

Marketing

Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.

If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.

By Nika White

Marketing

How to Build Credibility and Trust With Effective Content Creation

Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base.

By Erica McMillan

Marketing

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

By Jackie Sunga